Interactive Edge Wins Prestigious Demo Jam Competition at SAP TechEd '07

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XP3 voted most innovative demo by SAP's customers, partners and employees -- turns any data into dynamic analytic presentations instantly

Interactive Edge, provider of data analysis and presentation solutions, today announced its victory at SAP's TechEd '07 North American Demo Jam, held on October 2 in Las Vegas, NV. Demo Jam is an annual competition held by SAP during its TechEd show to showcase new and exciting technologies that add value to its own solutions.

Thousands of SAP client and partner organizations were invited to submit demos for this competition, six finalists were chosen to present live at TechEd 2007, and one winner was chosen by the audience of well over a thousand attendees. Interactive Edge has also been selected as a finalist to participate in the next SAP TechEd EMEA-Demo Jam in Munich on October 17, 2007.

Taking the stage on October 2 alongside competitors from BP, Worklight, Proctor & Gamble, and SAP themselves, Brian Yarnell of Interactive Edge demonstrated how to leverage its flagship software, XP3, to connect data-intensive Microsoft PowerPoint presentations directly to SAP NetWeaver BI and automatically generate insightful and visually attractive customer-specific sales decks including charts, graphs and analysis based on real-time data.

"At Interactive Edge, we focus on helping customers get more value out of data," says Brian Yarnell, Director of Product Management at Interactive Edge. "Today's business landscape has come a long way in terms of providing centralized access to enterprise data. However, if end-users are unable to leverage that information in a meaningful way, its value is limited. XP3 bridges the gap between data in a warehouse and business-user productivity and provides the means to seamlessly integrate tasks such as creating fact-based-selling materials with corporate standards, real-time data, and a globally accepted end-user environment -- Microsoft Office."

Demo Jam is a nonstop, power-packed session where SAP exposes its executives, customers and partners to some of the world's most electrifying technology. With just six minutes to present, each competitor demonstrated cutting-edge technology in real time. This situation proved to be the ideal showcase for XP3's ability to generate insights extremely quickly and without the need for in-depth technology expertise. Interactive Edge's demonstration was simple and effective: take an existing customer-specific sales deck in PowerPoint and re-populate it for additional customers with store level data, charts and graphs, and appropriate analyses on each slide based on real-time data in SAP NetWeaver BI. Well within the six minute window, XP3 automatically performed this work that typically takes a team of business analysts days or weeks to complete manually. This example clearly resonated with the audience, who voted Interactive Edge's demonstration of XP3 the best of the evening.

Details regarding SAP TechEd '07 can be found at

About XP3 Presentation Builder and XP3 Data Tools -- Turning Data into Revenue:
XP3 Presentation Builder is a set of business-user-friendly tools that maximize ROI on data investments. XP3 Presentation Builder leverages organizations' existing expertise in Microsoft Office, allowing end-users to create, present and distribute dynamic, data-driven Microsoft PowerPoint presentations against virtually any source of data. XP3 Presentation Builder also contains an intuitive framework to create and distribute best-practices within Microsoft PowerPoint, and the ability to automatically generate multiple, complete data-driven Microsoft PowerPoint decks based on iterative business logic. XP3 Presentation Builder is a Certified for SAP NetWeaver integration, and connects seamlessly to existing SAP systems. For information on how Interactive Edge works with SAP, visit:

XP3 Data Tools provides a highly efficient, scalable solution to load and manage virtually any source of data for use with XP3's front-end tools--with no need for custom configuration or coding. XP3 Data Tools provides both the ability to extract value from any source of data, and the framework to make the process simple, consistent, and repeatable. XP3 Data Tools works on industry standard databases and OLAP platforms, and scales from individual users' machines to enterprise applications with thousands of end-users. Interactive Edge also markets DataDefractor, a tool that has the ability to normalize data for loading into SAP NetWeaver BI.

About Interactive Edge:
Interactive Edge LLC develops and markets data solutions designed to put the right information, in the right hands, at the right time.

The company's flagship solution, the award-winning XP3 Suite, combines a powerful data analysis engine with flexible end-user tools to summarize and illustrate useful, compelling information on demand; and has proven itself highly effective as a point-of-impact solution for distributed sales and management teams. Interactive Edge is a Microsoft® Certified Partner and a SAP Certified Integration Partner. The Company is the recipient of multiple Consumer Goods Technology awards, including "Best in Class for Sales Force Automation & Analytics" and "#1 in Customer Experience," for two consecutive years. Headquartered in New York, NY, customers include Cadbury Schweppes Americas Beverages, OSRAM Sylvania, and many Fortune 500 consumer goods and services providers. Further information about the company and XP3 Suite is available at

About SAP:
SAP AG is the world's leading provider of business software solutions.
SAP solutions are designed to meet the demands of companies of all sizes - from small and mid-sized businesses to global enterprises Powered by the SAP NetWeaver® platform to drive innovation and enable business change, SAP business solutions help enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP industry solutions support the unique business processes of more than 25 industries, including high tech, healthcare, retail, public sector and financial services. Further information about the company is available at

EDITORS' NOTE: Copies of this news release, as well as the company's press kit, are available by faxing requests to 212-462-4211.
(c) 2007 Interactive Edge LLC. All rights reserved. Interactive Edge, XP3 and XP3 Suite are trademarks of Interactive Edge LLC. All other trademarks are the property of their respective owners.


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