Web 2.0 Meets Energy Drinks 2.0

Share Article

Renkoo, Inc. and Smart Energy Enterprises, Inc. launch a promotion and coupon giveaway on Renkoo's popular Booze Mail™ Application.

Renkoo™ announced a promotion with SmartPower™ Smart Energy Drinks on Renkoo's Booze Mail application. Booze Mail is an application that enables a person to send a virtual drink and a note to his or her friends, selecting from a large assortment of beverages including energy drinks, soft drinks, spirits and wine. By daily usage, Booze Mail ranks among the Top 20 out of over 5,000 applications available to users on Facebook Platform. In Booze Mail's first four months, its users have sent over 150 million virtual drinks to 25 million people worldwide, on Facebook alone.

SmartPower sponsored six featured virtual drinks on Booze Mail, each named after real-world recipes using SmartPower's Smart Energy Drink, and three virtual drinks of which have been released to date. SmartPower is also providing a $200,000 coupon giveaway to Booze Mail's users who enter before the deadline on October 21, 2007, redeemable in real-world SmartPower Smart Energy Drink products. "Renkoo uses its virtual social community to enhance the user's physical community experience -- so it makes sense that they use virtual drinks to enhance the user's physical drink experience and help us to engage in viral marketing in the fastest, most efficient, targeted, and reliable way possible in today's marketplace," said Mark Lewis, CEO of Smart Energy Enterprises, Inc., makers of SmartPower.

In the first day of release, Booze Mail users sent over 350,000 virtual drinks based on SmartPower's real world drinks. One of these drinks, "Blue Lightning," whose recipe includes SmartPower, set a new record for "most drinks sent" for a new drink release on Booze Mail. Renkoo sees this as just one example of the numerous opportunities to incorporate real world brands into its popular applications on social networks. Adam Rifkin, Renkoo's CEO said, "Booze Mail, and Renkoo's other applications, are all designed to expose real products to online consumers. This benefits users, who can discover new real-world products, and it benefits advertisers by helping them reach their targeted audience."

About Renkoo, Inc.:
Renkoo is how friends arrange when and where. Renkoo is a web service that helps users arrange small-group social events such as drinks, lunch, or movie nights. Renkoo is also a leading provider of applications and widgets on the web. Renkoo also developed the popular Booze Mail application on Facebook Platform, which allows users to send each other virtual drinks. Founded in 2005, Renkoo has reached 25 million users through its various applications. Renkoo applications are created for easy integration across all social networks including Facebook, MySpace, Friendster, Tagged, Bebo and hi5. Headquartered in Redwood City, California, Renkoo is funded by angel investors and Matrix Venture Partners. Renkoo and Booze Mail are service marks of Renkoo, Inc. All other company names, product names and trademarks are the property of their respective owners. Facebook® is a registered trademark of Facebook Inc.

Media Contact Renkoo:
Alaleh Azarkhish, Director of Business Development
(650) 569-4202

About SmartPower:
SmartPower "Smart" Energy Drinks use advanced biotechnology to provide a more pleasurable, energy drinks 2.0? experience. Its breakthrough formula changes the way the brain processes caffeine to enhance its positive effects while virtually eliminating its negative ones, providing focus and energy without the "jitters" or the "crash." Smart Energy Enterprises, Inc., the makers of SmartPower, combine superior experience products with life-positive branding to promote more conscious use of caffeine in our culture, in service of its corporate mission of creating A Game We All Can Win. It is funded by angel investors and based in the San Francisco Bay Area.

Media Contact SmartPower:
Mark Lewis, CEO
(707) 745-4569
UpgradeYourEnergyDrink.com

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Alaleh Azarkhish