Going Mobile with Insurance Agency Websites
There has been an explosion in web access via smart phones and other mobile devices. Independent insurance agents need to deliver service where their customers are: on the car lot, at the car rental counter or on the job site. Web pages specially formatted for mobile devices increase service reach and add to the insurance agency value proposition.
Jacksonville, FL (PRWEB) October 18, 2007 -- Confluency Solutions announced today the availability of specially formatted Mobile Web Pages for insurance agency web sites. There has been a tremendous increase in the number of websites accessed via smart phones and other mobile devices in the last six months, fueled most recently by the introduction of Apple's iPhone. Companies like Google and Fox News, who have designed web sites optimized for small, hand-held screens and slower internet connect speeds, have been rewarded with improved traffic and web site use. Confluency's Mobile Web Pages for independent insurance agents will deliver the same benefits.
The insurance industry has generally been slow to adopt emerging, consumer friendly technology. "This is an opportunity for independent insurance agents to get ahead of the curve," explained Kevin McDonald, president of Confluency Solutions, "Agency owners and managers are usually restricted to improving their websites to a point where they can catch up with consumer expectations of yesteryear. The Mobile Web Pages push insurance agent web sites right to the brink of an emerging and meaningful trend."
The majority of insurance consumers still prefer to do business locally but over 80% also want to also get answers to questions, pay bills and conduct basic reviews online. Those preferences, which are largely unfulfilled by the majority of insurance agency websites, now come with increased expectations for mobile access.
Some agency web resources are accessed more than others, so mobile web formatting is more important for some content then others. "It's really a matter of surveying the most frequently accessed web tools and then asking yourself, 'what is a customer likely to need from us when they are traveling or away from their desk top or lap top?'. That's the key to mobile pages that benefit customers and pay off for the insurance agency," continued McDonald.
The Mobile Web Pages are available as an optional component to Confluency's Platinum Package of web design, hosting and solutions for independent insurance agents. Sample mobile web pages can be accessed at www.insuranceagencymobileweb.com.
More information about ecommerce strategies and effective websites for independent insurance agents is available through online webinars and recorded demos at: www.confluencysolutions.com or contact Confluency Solutions, Inc. at 877.351.2600.
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