We are continuing to drive forward plans for more creativity and innovation in all our online marketing. With the Queue Jumper application we have not only achieved this, but will also be hitting our core target market for the Samsung G600.
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(PRWEB) October 17, 2007
Samsung Mobile has announced its 'Club Queue Jump' Facebook application, an experiential platform designed to help Samsung Mobile interact with customers and promote the image conscious Samsung G600 mobile phone. The "Club Queue Jump" application is part of a competition for UK consumers to win one of the latest award winning mobiles from Samsung, and one lucky winner will receive a full photo shoot with a top European modelling agency.
The Samsung G600 is a sleek, smart, 5 megapixel camera mobile that fits within a fantastically slim slider design. The design and positioning of the handset focuses it clearly at a segment of young, brand-savvy individuals who like to make the most of quality and design in their purchases.
The 'Club Queue Jump' application works by consumers downloading the application on Facebook and they can then select up to 20 friends a day to join in the fun. Each participant receives style points for sending and downloading the application and the more style points they receive, the further they can jump in the queue. Once in the application they then get the opportunity to vote other players in or out of the club. When the competition ends on 21st October, the 15 players with the highest votes win a stylish Samsung G600 handset. What's more, these 15 players then get to enter into a grand finale draw with the chance to win a £10,000 photo shoot with one of Europe's top model Agency's - Independent.
Samsung Mobile, working in partnership with Cheil Communications Digital, identified that the Samsung G600 target market complemented those who like to generate and share their own content across a variety of platforms online. This is particularly true for users of online social networking sites, creating an obvious opportunity to launch the Samsung 'Club Queue Jump' application.
The next question was to identify the best partner to work with to reach the widest possible audience - the answer was obvious, Facebook. When an individual joins Facebook, they are immediately asked to add an image, and then begin sharing their content with friends. This is a perfect fit with the snap-happy Samsung G600, and as Facebook has grown 366% since the start of the year and now boasts an audience of 7.6 million people in the UK, it was the ideal platform to reach the target audience.
Cheil Communications Digital devised the concept of 'Club Queue Jump'. Everyone knows what it is like to be in a queue, dying to get inside, hearing the fantastic music pulse through the air, knowing that they would do anything to be able to jump the queue and walk straight in. Well in this virtual world within Facebook, users can now do just that.
Susan Land, Head of Channel Marketing, Samsung Mobile UK, commented: "Leading edge design and advanced technology are both an integral a part of Samsung's ethos, so we're always looking to find new methods and channels that we can use to communicate with our audiences. By tapping into the vast power and audience of a young and connected brand like Facebook, we are creating a new type of experience which will better help our customers, both potential and current, to interact with the Samsung brand."
Nick Turner-Samuels, Online Marketing Manager, Samsung Mobile UK, says: "We are continuing to drive forward plans for more creativity and innovation in all our online marketing. With the Queue Jumper application we have not only achieved this, but will also be hitting our core target market for the Samsung G600."