Reasons to Choose Toyota's Hybrid

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Updating "Hybrid Synergy Drive" Toyota's Hybrid Technology Website

Reasons to Choose Toyota's Hybrid

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Toyota Motor Corporation’s technology presentation website on the Hybrid Synergy Drive ( has been updated, featuring a new quiz format special section, "Reasons to Choose Toyota's Hybrid".

"Reasons to Choose Toyota's Hybrid" explains the advantages offered by Toyota’s hybrid technology from the perspectives of ECOLOGY and TECHNOLOGY. Two lovable 3D child characters named ECO and TECHNO serve as navigators to facilitate the visitors. They will lead the visitors to reveal stories, only available from Toyota, behind the effort to develop hybrid technology ahead of any competitors. Thanks to the support of many customers, the aggregate sales of Toyota hybrid vehicles passed the 1 million milestone in May 2007. Visitors will be asked to participate in a series of challenging quizzes through which they can learn about the positive environmental impact of hybrid vehicles on the road.

Another addition to visit the website is "How Different", where technologies and activities presented in "Reasons to Choose Toyota's Hybrid" are explained in more detail using charts and graphics.

Both of those new sections are available in English, German, French and Chinese languages.

Toyota’s latest TV commercial highlighting Toyota’s hybrid technology titled “What will your reason be?”, which has been on-air in various countries from September 1, is also available on the website. (Go to the top page of HYBRID SYNERGY DRIVE, then click on “Watch the TV advertisement”.)

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Koichiro Fukasawa
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