Blue Ribbon General Store Opens in Brooklyn

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Urban general store brings unique merchandising and a destination for sophisticated charm to Boerum Hill.

Blue Ribbon General Store, an urban general store for a well-lived life, today announced its opening in Brooklyn's Boerum Hill neighborhood. Combining the charm of a country general store with the sophistication of a modern city lifestyle, the store features a unique assortment of home accessories and gift items for kids, pets and adults that represent the best of what life has to offer, all under one colorful and cozy roof.

Blue ribbons have always stood for the "best in show," a philosophy that is echoed inside the store's vibrantly colored space. The ever-changing, cleverly edited merchandise is bound to inspire, whether you're searching for a specific gift or browsing on a lazy Sunday. Blue Ribbon General Store seeks to expand shoppers' minds by offering not only tangible products, but also suggestions for how to best utilize them, whether it be recipes, trip ideas or complementing items. In this way, customers are not just buying a product, but also an adventure. To further enhance the Blue Ribbon experience, an online and in-store Community Learning Center will launch this Spring, offering educational and entertaining opportunities such as interesting speakers, community activities and seasonal events.

"The concept for Blue Ribbon General Store- a destination for items that can enhance your daily life- has been in my heart and dreams for years, so I am thrilled it is now a reality in this charming Brooklyn corner space," said founder Ann Lopatin. "Everything we carry has earned the "Blue Ribbon" for cleverness, wit and practicality, and comes with useful tips, trivia and suggestions to help you or the recipient enjoy your purchase to its fullest."

Blue Ribbon General Store is located at 365 State Street (corner of State and Bond) in Brooklyn's Boerum Hill neighborhood. An ecommerce launch is planned for February, 2008 at http://www.blueribbongeneralstore.com, so people worldwide can enjoy its sophisticated charm. The website will also include event listings, special promotions and clever gift and adventure ideas to inspire shoppers. We hope to see you soon!

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TYLER LEWIS
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