Cary, NC (PRWEB) October 18, 2007
A growing number of companies are now positioning coffee shops where the consumer is instead of waiting for the consumer to find them. And one of the easiest ways to open a coffee shop is through portable kiosks. That's according to Jeff Tippett, a coffee expert, who does marketing and business development within the industry. He's discovering that portable coffee kiosks are becoming increasingly popular as companies seek ways to provide an upscale amenity for their customers.
"Portable coffee kiosks are springing up in all types of locations: hotels, grocery stores, Class-A office buildings, education centers, upscale retail stores, subway stations...and the list continues," remarked Tippett. "And most customers are welcoming the added convenience."
He continued by asserting that no longer do customers have to track down a coffee shop; the coffee shop is now where the customer is. The days of driving around to try to find a good coffee shop have all but vanished.
That's because according to the Specialty Coffee Association of America coffee carts and kiosks combined generated almost $1.5 billion in revenues last year. In addition, 70% of Americans chose a coffee shop based on the coffee quality and convenience of the location. When you add those facts to the growing need for businesses to compete by bolstering their customer service, it's no wonder that consumers need a cup holder on shopping carts for their latte.
But grocery stores aren't the only group noticing this growing trend. Hotels are catching on as well. The Omni Hotel has even developed their exclusive brand: The Morsel.
The focus on meeting customer's needs through coffee has taken center stage. Last year 16% of adult Americans called themselves daily coffee drinkers and 63% of adult Americans called themselves occasional coffee drinkers.
"If current trends continue," quipped Tippett "then look for more portable coffee kiosks wherever you happen to be."