Santa Clara, CA (PRWEB) October 18, 2007
Position2 today announced the first webinar in their series on Search Engine Marketing. Titled "Piecing Together the Search Marketing Puzzle" the webinar is scheduled for Thursday, October 18th at 12 noon EDT
Speaking about the webinar Rajiv Parikh, CEO, Position 2 said, "In less than a decade the web has completely changed how we brand, market and sell. The rapid pace of this change places enormous burdens upon marketers. We are so busy executing that it is almost impossible to keep current on all of the intricate pieces of the web marketing puzzle to make informed decisions about the medium"
The Position2 webinar on Search Marketing will present an executive overview of what the pieces are and how to assemble them. The one-hour session will give useful metrics about the search marketing landscape. Participants can learn about the components of a complete search engine marketing effort.
Position2 will answer the following questions:
- Why is Search Engine Optimization (SEO) important?
- How to evaluate the success of Pay Per Click (PPC) campaigns?
- What factors should be evaluated by the analytics package?
- How can PPC bid management lower costs and increase traffic?
This session will enable marketing professionals to make better search marketing decision making.
Position2, Inc. is a Santa Clara based full service search engine marketing agency. By combining the performance goals of our clients with our integrated approach, we increase traffic, leads, sales and brand identity.
To register click here http://www.position2.com/webinar/05
For more information, please contact: bross(at)position2.com