Athletes Gain Competitive Advantage Wearing PêcheBlu Flip Flops

Flip flops are jeopardizing athletic performance. Although many competitors seek the comfort of regular thin flip flops off the field, the footwear was not designed for full time wear since feet must work harder to re-grip the soles with every step. To make an analogy; you wouldn't play baseball with a tired arm, so why start a game with feet tired from bad flip flops?

New York, NY (PRWEB) October 18, 2007 -- Skilled athletes are turning to PêcheBlu ( http://www.pecheblu.com ) flip flops to protect their competitive edge, since regular flip flops are jeopardizing their athletic performance. Although many competitors use flat flip flops off the field, the footwear was not designed for full time wear since feet must work harder to re-grip the soles with every step. A tenth of a second can mean the difference between first and last place, thus tired feet put skilled athletes at a competitive disadvantage. To make an analogy; you wouldn't play baseball with a tired arm, so why start a game with feet tired from bad flip flops?

PêcheBlu TM flip-flops with its patent pending sports shoe base are gaining a following among athletes who recognize superior comfort and design from their knowledge of athletic shoes. These customers know the importance of protecting their feet off the playing field to preserve their competitive advantage.

Steve Katai, a Californian training for his fourth Ironman, works in sports equipment and wears PêcheBlu TM flip flops for leisure. "Racing with fresh feet," he says, "contributes to my pursuit of a new personal record." Now in Hawaii, where it is too hot and humid for shoes, he observes, "At the end of the day, my feet are comfortable in PêcheBlu TM while my friends in regular flip flops complain about sore feet."

PêcheBlu TM reduces foot fatigue by recreating for the first time the flip flop as a sports shoe, providing thick cushioning, arch support, and superior traction. Now, athletes can have the comfort of a flip flop strap with the benefit of a sports shoe base, giving them a competitive advantage over those who wear traditional flat die-cut flip flops all day.

The company's designer, who had previously worked for New Balance and Tod's, applied state-of-the-art athletic shoe technology learned from sports shoe design to create the luxury sports PêcheBlu TM flip flop. Specially molded curves fit the human foot both front to back and side to side. A patent pending Z-FLEX sole moves with the musculature of the foot while subtle edge walls keep toes from sliding off. Grooved antibacterial uppers make it easier for the foot to grip the shoe with each step while the arch provides enough support to reduce foot fatigue.

While flip flops are the oldest shoe style still worn, designs have changed little in thousands of years until PêcheBlu TM updated them. "Modern sports competitors would never consider competing in the old leather sports shoes of the 1920's let alone with the footwear of ancient Egyptians, but that is what they do with traditional flip flops," says PêcheBlu CEO, Stephen Cohodes. "We can see flip flops on ancient Egyptian murals dating back 4,000 years BC. It's time for a change."

"People are going to wear flip flops," adds Mr. Cohodes. "We just hope that athletes will be smart about which ones they choose so they limit foot fatigue. PêcheBluTM uses technology not only to design flip lops but also to change what people think they should be."

What applies to top competitors also applies to others who have gotten used to wearing flat flip flops all day and suffer foot fatigue as a result. Older feet, for whom support and cushioning is even more important, can take advantage of PêcheBluTM design as well as younger feet to prevent foot problems later.

It is estimated there were over 11 million US physician visits in 2003 for foot and ankle related injuries - tired feet have less resilience to prevent injury or falls. A British study also found over 80% of women over 50 had foot problems.

In addition to its technologically advanced flip flops, PêcheBlu TM also produces coordinating sportswear. All products are chosen to meet its tag line, Made for Transit and are available in select stores and on their website at www.pecheblu.com (note: PêcheBlu means blue peach and/or fish in French and is pronounced pesh-blue).

PêcheBlu TM are the only authentic sports flip-flops. The company incorporates the latest athletic shoe design technology to produce flip flops that perform like precision sports shoes. PêcheBluTM flip flops advanced, patent pending hard rubber Z-FLEX lug design provides stability that moves with the musculature of the foot. Only the "Z" touches the ground. The tough outside shell reduces abrasion and is non-slip and non-marking. Soft antibacterial footbeds with arch supports, heel wells and beautiful grooved anti-slip surfaces cushion and support the foot. Flip flops have a subtle rounded edge wall to protect toes from sliding off. Padded toe straps reduce friction for greater comfort. Elegant leather Nubuck uppers coordinate with the overall sports design.

PêcheBlu TM flip flops come in four colors: 1) triple blue; 2) khaki green, beige and blue; 3) orange, tan, and blue; and 4) raspberry, orange and tan in whole sizes for men and women with a suggested retail price of $59.99.

Coordinated clothing to go with the flip flops: sueded cotton t-shirts with suggested retail price of $39.99; baseball caps at $24.99; and linen-cotton camisoles at $49.99. Both t-shirts and caps have glow-in-the-dark graphics for night visibility. All products can be ordered from the company's website:( http://www.pecheblu.com )

This release was sent out on behalf of PêcheBlu by Yooter InterACtive Marketing LLC ( http://www.yooter.com )

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