PR Industry Research Experts to Demystify ROI at PRSA Annual Meeting

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Three PR research and measurement experts will be running a hands-on workshop titled "Return on Investment and Proof-of-Performance Metrics That Demonstrate Success" at the Public Relations Society of America (PRSA) 2007 International Conference at the Philadelphia Downtown Marriot at 3:30 p.m. Monday, October 22.

Three PR research and measurement experts will be running a hands-on workshop titled "Return on Investment and Proof-of-Performance Metrics That Demonstrate Success" at the Public Relations Society of America (PRSA) 2007 International Conference at the Philadelphia Downtown Marriot at 3:30 p.m. Monday, October 22.

Presenting and facilitating will be:

  • Angela Jeffrey, APR and Vice President of Editorial Research, VMS
  • David Kistle, ABC, Senior Vice President, Padilla Speer Beardsley
  • David Rockland, Ph.D., Partner and Managing Director, Ketchum and Chairman of the Institute of Public Relations Commission on PR Measurement and Evaluation

"We're excited about sharing our findings and insights on these important topics," noted Jeffrey. "We'll be citing several white papers from the Institute of Public Relations (IPR) Commission on PR Measurement and Evaluation, discussing various case studies, and sharing key formulas and 'how-to's'."

For more information about the conference, and attending this important session, visit http://www.prsa.org/conf2007 for updates and registration.

About VMS

VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media - broadcast, radio, print, Internet and outdoor.

VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including a broad spectrum of industry-leading advertising and public relations measurement and tracking tools.

VMS monitors thousands of hours of television broadcast news in all 210 U.S DMAs™ - by far the most of any provider - through a unique nationwide digital network, enabling us to help manage brand reputation with unparalleled speed, breadth and depth. VMS also monitors approximately 10,000 hours a week of radio broadcasts nationwide -
again the industry's broadest coverage.

VMS provides access to the largest continually updated advertising database in the world with over five million ads and commercials through the market leading AdSite 4 platform. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.

VMS operates 15 full-service offices and 3 monitoring centers throughout the U.S. For more information about VMS call (800) vms-2002 or visit http://www.vmsinfo.com.

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Michael Giovia
VMS
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