Sprint, BMW, TomTom, Tele Atlas and Garmin Outline Next Generation Navigation Solutions

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Industry pioneers outline growth strategies to deliver next-generation navigation and location services beyond turn-by-turn directions at San Jose annual conference.

The most influential Industry pioneers will outline their strategies to deliver next-generation navigation and location services beyond turn-by-turn directions at a San Jose annual conference in December.

Today consumers are navigation tech-savvy with numerous devices offering navigation applications. Industry pioneers need to differentiate both their products and their companies from their competitors to maintain their stake of the evolving market.

Dramatically falling device price points, fierce Asian competition and growing convergence on mobile phones have impacted the traditional navigation market.

But, as competition between hardware providers leads to lower prices, more and more innovators look to develop ingenious location based services (LBS) and complete next-generation navigation solutions to remain competitive. Desire to lock in repeat revenues from LBS applications has pushed the navigation industry into a new direction.

How to capitalise on emerging markets and opportunities underpins the development strategies of in-car, portable device and mobile phone manufacturers. Clint Steiner, senior manager for Garmin and speaker at the Navigation and Location 2007 conference in San Jose, Dec 4-5th, notes that: "The navigation market will continue to expand in North America with new buyers, navigation-enabled phones and more content becoming available. Garmin will pursue both Portable Navigation Device and On/Off Board markets with leading edge content and user interface."

Compelling content and state-of-the-art LBS applications are estimated to gross $1.5 billion in 2007 alone. This is fuelling R&D investment of content providers, wireless carriers and device manufacturers to cater customisable "value added" services for new markets and next generation navigation users.

Gartner's vice president & lead auto analyst, Thilo Koslowski, a keynote speaker at the Navigation and Location 2007 event says that the Navigation industry has tremendous opportunities to capture new markets by creating innovative solutions that expand into the location-based, online information and mobile services segments.

"The success of these new solutions will ultimately determine the future viability of a navigation company and open up new business opportunities for other content and service providers," states Koslowski.

How to seize these new opportunities and provide sticky consumer-centric services remains a contentious topic. Innovation has fluctuated as companies look to provide more dynamic content, including gas prices, parking availability, local weather and traffic information to provide added value to the consumer. But delivery issues still remain.

Consumer demand for truly personalised solutions looks to outstrip technological advances, especially with the latency of GPS fixes on mobile phone devices and real-time accurate data.

Speculation is rife about who will be the biggest stakeholders of next generation solutions. If the market consolidates further -- as shown recently with TomTom and Nokia's bids for Tele Atlas and Navteq -- the fallout for other industry players could open a pandora's box of future development problems.

Nokia's CEO Olli-Pekka Kallasvuo recently highlighted that control of the map data underlying Location Based Services is the cornerstone of the company's future strategy to provide revenue sources from other map buyers. This marks an unsettling time ahead for other navigation providers.

The need to develop long term development strategies will unite the biggest names in the navigation and LBS industry, across all major device platforms, in December. Addressing key development and deliver strategies, Sprint, BMW, TomTom, Tele Atlas, Garmin, Magellan, AirSage, Inrix and many others will convene at Navigation and Location 2007 in San Jose, CA, on 4-5th December.

Content providers, wireless carriers, device manufacturers, web portals and car makers need to secure development strategies to deliver next generation navigation and LBS solutions.

With the rapid acceleration of innovative technologies and services aimed at the navigation and LBS sector, Bryan Mistele CEO of Inrix commented that "INRIX is pleased to be a sponsor of an event that brings together the industry's leaders for a timely and thought-provoking exchange of ideas, issues and next-generation solutions.    

To learn more about what these companies will discuss at this event, visit: http://www.telematicsupdate.com/info/405

About Telematics Update Magazine:
Telematics Update provides a free print magazine, weekly e-newsletters and business information for senior executives with an interest in wireless automotive technologies: Telematics Update has been organising leading business conferences in the USA, Europe and Asia-Pacific since 2000.

Visit http://www.telematicsupdate.com for more information.

Abbie Badcock
Telematics Update
Tel: (USA Toll Free) 1800 814 3459
(Rest of World) +44 207 375 7581


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