Toronto, ON (PRWEB) October 18, 2007
Industry veterans Grant Gibson, Gord Schwab and Allison Boyd have started a new healthcare communications agency called Gibson, Schwab & Boyd. The agency emphasizes a simplified strategic process that can consistently translate into outstanding creative.
"A strong core strategy is always where the process begins," said Grant Gibson, Partner and President of the new agency. "Our strategic system is so simple and single-minded it always keeps the communication goals front and centre."
"We believe in the power of ideas. Our new agency's goal is to give clients truly exceptional and unexpected solutions," added Gord Schwab, Partner and Creative Director. "Clients often complain that many creative concepts lack the ability to stand out. They recognize the fact that you can't communicate if you aren't remembered."
Gord has a long list of well-known creative campaigns to his credit including the launches of megabrands Pantoloc®, Avandia™ and Aranesp™ at the agency he previously owned ---- Schwab & Piquette. He also wrote the successful DTC television and print campaigns for the re-launch of Twinrix® and the award-winning genital herpes awareness initiatives for GlaxoSmithKline.
Grant and Allison Boyd, founders of the Gibson Group, have done outstanding work on PowerBar®, Allergan Complete® contact lens care, InterceptCS, and the Animal Health division of Wyeth. With vast G.I., dermatological and dental product experience, they also created and managed PARE -- a comprehensive CME program for the blockbuster Pfizer drug, Celebrex®.
"For many prescription, DTC and OTC categories we have relevant, senior-level experience -- all in house," Allison Boyd, Partner, Director of Client Services said. "Not only that, but the agency principals have a lot of experience taking weak brands and re-building them into category leaders," Allison emphasized. "We find re-launches incredibly satisfying because the brand's intrinsic sales potential has already been established. In re-launches, it is definitely the marketing -- and the reinvigorated sales force -- that make all the difference."
"We are looking forward to developing long-lasting relationships," summarized Grant. "Our ideal client wants a combination of the personal commitment of the partners, an outstanding strategic process and creative that will consistently set their brand apart."
For further information you can reach Gibson, Schwab & Boyd at (905) 475-0418 or contact Grant at: grant(at)gsandb.com; Gord at: gord(at)gsandb.com; Allison at: allison(at)gsandb.com