Plan B Veut Succéder le Monde - Agency Takes First Step Toward World Domination with Launch of French-Language Web Site

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Chicago-based Plan B® (the agency alternative) recently launched its French-language website, introducing its unique brand of strategic creativity to the virtually untapped French market. With many Francophiles and even some French citizens on staff, Plan B is seeking out French companies who wish to promote their products in the U.S.

We're here to extend a warm bienvenue to French companies, and help give them a foothold in the American market.

What happens when one of Chicago's most innovative ad agencies develops a little Napoleon complex? If this agency is Plan B, whose staff includes many Francophiles and even some French citizens, the result is a plot to conquer the world, bien sûr.

Like Napoleon, Plan B's first obvious target was France. Unlike Napoleon, however, Plan B was able to deploy far more advanced technology to "soften the target."

To wit, the agency recently launched its French-language website, introducing its unique brand of strategic creativity to the virtually untapped French market.

The catalyst for Plan B's aggression was the election of the new French President Nicolas Sarkozy, who has announced plans to liberate his country's economy through a series of free market reforms.

Sensing an instant philosophical connection with this new French revolutionary, Plan B sprang into action, developing a plan to seek out French companies who wish to take advantage of newly fallen trade barriers to promote their products in the U.S.

Toward this goal, Plan B, Inc. launched http://www.planbpub.eu - a uniquely French version of its web site.

"We're like a host family in the foreign exchange student program," says Plan B founder Ric Van Sickle, "We're here to extend a warm bienvenue to French companies, and help give them a foothold in the American market."

"We're unique in that we're a very bilingual agency, so we can translate the benefits of French clients into campaigns that will connect with American customers," he says.

As its tagline "The Agency Alternative" suggests, Plan B provides on-demand, strategic and creative services, without the obligations of long-term contracts or minimum annual fees--a simple, honest basis for client relationships.

With a tradition of innovation and challenging convention, Plan B is touted as a next-generation ad agency that can create strategic advantage for clients' brands, without the bureaucratic hassles and institutional paralysis that often inflicts large agency networks.

Plan B's effort to cross the pond and tap the French market is simply a natural progression in its history of responding to emerging opportunities with creative solutions.

Explore http://www.planbpub.eu to immerse yourself in Plan B en français, or for a more Anglophile experience, you can learn about Plan B's capabilities and request a capabilities pack at http://www.thisisplanb.com.    

We're Plan B, providing all the service, resources and strategic acumen you expect of an international holding company firm, with the edge, soul and innovation focus of an independent shop. We're big enough to do it right, but small enough to do it better.

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Ric VanSickle
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