In the Megapixel Race, Lyra Forecasts 75% of Digital Cameras at 8+ Megapixels by 2011

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According to Lyra Research, the digital imaging authority, by 2011 more than three-quarters of all digital cameras sold worldwide will have a resolution of at least 8 megapixels. For better or worse, sensor resolution has become the defining specification of a digital camera. It has become clear that market realities are forcing camera manufacturers to continue offering even higher resolutions, despite the fact that nearly every digital camera currently on the market offers adequate resolution for general consumer needs.

According to Lyra Research, the digital imaging authority (http://www.lyra.com), more than 75 percent of all digital cameras sold worldwide will have a resolution of 8 megapixels or more by 2011. For better or worse, sensor resolution, commonly referred to in terms of megapixels, has become the defining specification for digital cameras. Despite the adequate resolution of most digital cameras currently on the market, camera manufacturers have continued increasing megapixels in response to market realities. (See related chart: http://tinyurl.com/28qq8b )

"While industry executives and camera-savvy consumers acknowledge that image-quality factors other than resolution are also important, few are resisting the urge to acquire ever more pixels. Not only has the megapixel race not slowed down in the past year, it has actually accelerated," comments Steve Hoffenberg, director of Lyra's Consumer Imaging Intelligence (CII) advisory service.

Lyra has just released the Worldwide Digital Camera Forecast, 2007, which includes three years of historical data (2004-2006) and five years of forecast data (2007-2011). The forecast, developed for Lyra's Consumer Imaging Intelligence Service, is based on Lyra's Forecast 360 methodology, which provides vendors with the most accurate forecast available. This forecast combines Lyra's unrivaled experience in tracking and analyzing developments in today's dynamic digital photography market with numerous diverse factors influencing the market in a comprehensive, 360-degree approach. It also includes data that Lyra has collected from digital camera component manufacturers and other industry sources, as well as information acquired through Lyra's consumer surveys.

For information on the Worldwide Digital Camera Forecast, 2007, please visit http://tinyurl.com/2ufsqc or call Sandy Tobin at 617-454-2612.

About Lyra's Consumer Imaging Intelligence (CII) Service

Supported by an experienced team of analysts and researchers, CII provides detailed analysis of the consumer digital imaging industry, products, and services. CII's innovative approach comprehensively tracks the nuances of the complete image life cycle--from capture to viewing, to printing and storing, to sharing online and in person. The unequaled breadth and sophistication of CII's exclusive Forecast 360 deliver a wealth of actionable data regarding consumer imaging products, services, and behaviors.

CII offers straightforward, practical insight, including well-crafted primary market research studies, perceptive industry analyses, accessible expert consultation, targeted industry news services, convenient e-mail briefs, and tailored annual briefings. Lyra's CII is indispensable for consumer imaging companies and firms in related industries such as Canon, Casio, Cingular, Flickr, Fuji Photo Film, Hewlett-Packard, Kodak, Lexmark, LG, Motorola, Nikon, Nokia, Olympus, Panasonic, Pentax, Photoworks, Samsung, SanDisk, Sanyo, Shutterfly, Sony, Sony Ericsson, Sprint Nextel, Verizon Wireless, Vodafone, and others.

For more information on Lyra's CII, visit http://www.lyra.com/lh3m.nsf/DigitalPhotography or contact Brian Jones by phone at 1-617-454-2641 or by e-mail at bjones@lyra.com.
Lyra Research: The Digital Imaging Authority

Lyra Research collaborates with imaging industry decision makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra's expert analysts and editors help clients devise and implement creative solutions to business challenges, arming them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra's custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner.

CONTACT:
Andre Rebelo
Marketing Manager
Lyra Research, Inc.
617-454-2658
arebelo (at) lyra (dot) com

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