Locale Launches Redesigned Network Of Real Estate Sites In Exceptional Places

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Locale's redesigned Web sites give real estate shoppers the information they need to find lifestyle real estate in exceptional places to live and realtors the tools they need to reach buyers.

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Locale.com announced today the launch of its redesigned network of Web sites featuring lifestyle real estate in exceptional places to live. Knowing that more than 80 percent of real estate buyers now conduct their initial research online, Locale aims to enhance and aid in the real estate information gathering process for those looking to relocate to "blue-chip" communities, while improving conversion rates for advertisers.

"We know that people searching for real estate have moved online and that the Internet is the most effective medium for those in the market," said Latham Jenkins, founder and president of Circumerro in Jackson Hole, Wyoming, and publisher of Locale. "Success online requires you to marry your listings with contextual content about the lifestyle, specifying what the neighborhood and region offers to prospective buyers."

Locale has incorporated the latest Internet technology and best practices into its sites, including:

  • Blogs authored by local real estate industry experts.
  • Videos featuring properties, agents, agencies and regions.
  • Vastly expanded content about each locale.
  • Larger, standardized banner ads with less competition on each page, resulting in greater per-ad impact.

Knowing that transparency of information is paramount with today's buyers, Locale increases the "deal flow" between buyers and sellers by giving buyers what they need to make informed decisions.

"It is a simple strategy," continued Jenkins, "most Internet users start their online experience with a search engine, where all of our Locales have top rankings. The users then enter the Locale site, where we sell them on the lifestyle benefits of that locale through insightful, informative and locally produced content. We then help them choose a neighborhood or region based on their preferences and show them the available inventory for that particular area," said Jenkins.

Locale offers many advertiser benefits. By achieving top search engine rankings, Locale drives real estate-specific traffic into each marketplace where listings are previewed by a highly targeted audience of prospective buyers. Locale provides realtors with an inexpensive, customizable Internet marketing campaign through a highly qualified advertising platform.

Locale has partnered with top national brands for real estate search and is garnering increased exposure for its advertisers' listings through New York Times and Wall Street Journal. Locale listings are also syndicated through Google Base, Trulia and Oodle.

Locale is your network of lifestyle real estate in exceptional places to live. We gather premium, "blue chip" locales, known for their attractive lifestyle amenities and a strong real estate market. Locale provides deep, rich local content along with informative real estate listing and helpful online tools to help prospective homebuyers make an informed real estate decision and realtors reach a targeted, qualified audience.

Locale invites you to explore our network of lifestyle real estate in exceptional places to live. To find your next home, visit Locale.com. For more information about Locale or listing your property with Locale, visit http://www.locale.com/sales or call 307-733-8319.

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