Next Step Selected to Deliver Sales Workshops at Gartner's IT ChannelVision 2007

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CEO Jennifer Vessels on "Winning in Today's Competitive Marketplace" for US leading IT Channel Conference

Jennifer Vessels, CEO of Next Step -- the go-to consulting partner to take companies to their next step of growth -- will be delivering a series of sales workshops at Gartner's "IT ChannelVision 2007" on how channel executives can more effectively position and win business in today's highly fragmented marketplace. IT ChannelVision brings together an exclusive, invitation-only audience of IT channel executives with major and emerging technology vendors from around the world. Built on a 15-year legacy of successful channel events, IT ChannelVision is the premier showcase for the latest business opportunities in the white-box, value-added, enterprise and home integration channels in a single venue. IT ChannelVision 2007 is held October 20 - 24, 2007 at the La Quinta Resort in La Quinta, California.

In four business-intensive days, technology providers, system builders, and xSPs (Solution Providers, System Integrators and VARs) discuss the latest IT channel solutions, engage in private and group meetings, participate in networking events and hear the latest trends in Industry Insight sessions, the format in which Next Step workshops will be delivered. These sessions from Gartner analysts and industry experts provide both vendors and channel executives with exclusive intelligence on the latest channel conditions and technology trends to develop new business and drive technology sales.

In her 90-minute interactive workshop series titled "Winning in Today's Competitive Marketplace" Jennifer Vessels will address how to define and communicate a compelling, unique value proposition to the market. With customers receiving up to 300,000 'messages' per day from vendors and others vying for their attention and dollars, success requires more than great technology and responsive, quality support. One key growth factor for xSPs, VARs or integrators is the ability to set their solution apart from the competition and leverage their differentiators in the sales process. In this workshop attendees will learn and practice how to craft a compelling value proposition, communicate their 'elevator speech' effectively and walk away with techniques they can put to use immediately.

Vessels was selected based on her deep subject matter expertise built in over 25 years in Sales and Channel Marketing positions. As CEO of Next Step, a consulting and professional training firm specializing in growth strategy and implementation, Vessels helped over 5,000 sales professionals increase revenue and profitability for their companies. Her workshops at IT ChannelVision take place on October 21 at 1:00 pm and at 3:00 pm PT at the La Quinta Resort in La Quinta, California. For a complete agenda and event details, visit

About Gartner:
Gartner, Inc. (NYSE: IT) is the leading provider of research and analysis on the global information technology industry. Gartner serves more than 9,000 clients, including CIOs and other senior IT executives in corporations and government agencies, as well as technology companies and the investment community. The Company focuses on delivering objective, in-depth analysis and actionable advice to enable clients to make more informed business and technology decisions. The Company's businesses consist of Gartner Research and Events for IT professionals; Gartner Executive Programs, membership programs and peer networking services; and Gartner Consulting, customized engagements with a specific emphasis on outsourcing and IT management. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, and has over 3,900 associates, including more than 1,200 research analysts and consultants in more than 75 countries worldwide. For more information, visit

About Next Step:
Next Step is the go-to consulting partner with the resources and experience to take companies to their next step of growth. Next Step has an established track record of maximizing results for companies that are launching-to-market, diversifying or globalizing their business and sustaining long-term profitability. Its broad team of specialized professionals delivers integrated consulting and training services and takes full accountability for its client's results. Since founding in 1998 Next Step has helped improve the performance of Fortune 100 companies in technology and life sciences as well as small to medium size businesses and non-profit organizations. For a complete list of clients and industry expertise visit


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Anne Massenkeil
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