Lightning Labels Becomes the First US Company to Install Two HP-Indigo Press WS4500

Lightning Labels doubles capacity at their digital label printing facility with a new HP-Indigo Press WS4500, the first label printer in the US to own two of these state of the art presses.

Palo Alto, CA (PRWEB) October 22, 2007 -- HP today announced that Denver-based Lightning Labels has recently purchased its second HP Indigo press ws4500s, becoming the first North American HP Indigo customer to have a pair of HP's latest-generation label and packaging digital press. As one of the largest all-digital converters, Lightning Labels produces a wide range of short-run labels for small to mid-sized businesses.

Designed for continuous operation, the HP Indigo press ws4500 is a robust, reliable production device that offers a fully automated workflow as well as enhanced color capabilities. The press is part of a complete HP Graphic Arts portfolio that delivers the next generation digital printing platforms designed to increase print speeds and lower the cost of printing for high-volume commercial markets. Its unprecedented capability to switch spot colors between jobs with near-zero downtime gives converters like Lightning Labels a distinct competitive advantage.

"Lightning Labels' executives were able to see first-hand how to exceed customer expectations and set themselves apart from competitors with their first HP Indigo press ws4500," said Rich Raimondi, vice president and general manager, U.S. Graphic Arts Business, HP Imaging and Printing Group. "The relatively quick addition of the second press is a pretty clear testament to how HP Indigo technology can help converters evolve their businesses for even higher growth and financial success."

Founded in 2002, Lightning Labels moved into a virtually untapped market to specialize in short-run label printing. Founder Peter Renton and his partner and president, Steve Smith, capitalized on the high customer demand for short run labels including private labeling that span across industries. In early 2007, the company upgraded its digital print operations with the installation of its first HP Indigo press ws4500. The firm's second HP Indigo press ws4500 arrived in October.

"The HP Indigo press ws4500 is the highest quality and most productive digital label press on the market," said Renton. "We have been tremendously successful with our first HP Indigo ws4500, increasing our monthly sales by 80 percent. The new press will effectively double our printing capacity and will allow for Lightning Labels' continued growth."    

About HP:
HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $100.5 billion for the four fiscal quarters ended July 31, 2007. More information about HP (NYSE: HPQ) is available at www.hp.com.

About Lightning Labels:
Founded in 2002, Lightning Labels (www.lightninglabels.com) produces custom labels and stickers for a broad range of industries. Wine labels, candle labels, lip balm labels, and various other product labels are printed every day at Lightning Labels. With sales increasing at more than 50% a year for the last 5 years and 2007 sales projected to exceed $3.7 million, Lightning Labels has one of the largest digital label printing operations in the country.

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