Alfred DiMora, Creator of $2 Million Automobile, to Judge Classics in Las Vegas

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Luxury automaker Alfred DiMora will be a Judge at the World Premier of the Concours d'Elegance Las Vegas on Sunday, October 28.

DiMora Motorcar CEO Alfred DiMora has been selected as a Judge for the World Premier of the Concours d'Elegance Las Vegas. The October 28 event will raise funds for Keep Memory Alive, a charity that is dedicated to finding the cure for memory disorders and neurodegenerative diseases including Alzheimer's, Parkinson's, Huntington's, ALS, and other brain dysfunctions.

As a "competition of excellence," the Concours d'Elegance Las Vegas will feature hundreds of classic automobiles in pristine condition vying to be awarded top prize. The cars will be displayed at the home of professional golf in Las Vegas, Tournament Players Clubs Canyons.

DiMora Motorcar is developing an automobile that is likely to be seen at many Concours d'Elegance events in the coming years. The $2 million Natalia SLS 2 sport luxury sedan will feature the 1200-horsepower DiMora Volcano V16 engine and more innovative electronics and creature comforts than have ever been integrated into a production vehicle.

"My father recently passed away from Parkinson's disease," Alfred DiMora noted. "I am pleased to be able to support research that will help prevent others from suffering what he went through in fighting this degenerative disease."

The Chief Judge at the Las Vegas event will be Ken Gross, who has served as a Judge at the Pebble Beach Concours d'Elegance for the past 18 years and as Chief Judge at the Concours on Rodeo Drive in Beverly Hills for the past six years. Renowned Hollywood car designer George Barris, creator of the Batmobile and scores of other TV and movie cars, will also be an Honorary Judge.

About Concours d'Elegance Las Vegas

TPC Canyons Golf Course is located in northwest Las Vegas, near the West Summerlin Parkway at 9851 Canyon Run Drive. Celebrations begin with a gala on Friday, October 26, and continue through Sunday. General admission tickets for the judging on Sunday are $75 in advance or $100 on the day of the event, with VIP tickets for $200. Please visit for details.

About DiMora Motorcar

Based in Palm Springs, California, DiMora Motorcar crafts automobiles designed to exceed expectations for safety, performance, technology, ecology, beauty, comfort, and luxury. It reveals the design, production, and testing of these automobiles via the Internet so that people around the world can participate in and learn from the process.

The founder, CEO, and driving force behind DiMora Motorcar is Alfred J. DiMora, who produced two of America's finest luxury automobiles, the Clenet (as owner) and the Sceptre (as co-founder). He and the Clenet were inducted into the Automotive Hall of Fame in 1986 for the Centennial Year of the Gasoline-powered Automobile. He also founded Starbridge Systems, Inc., where he developed the world's fastest FPGA supercomputer. With his technological and automotive backgrounds, Alfred DiMora blends the two worlds together to create this new experience in automotive history, the Natalia SLS 2 sport luxury sedan. Please visit


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