MaestroReading Helps Reading Tutors

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New cost structure means new opportunities for tutors and tutoring centers.

On the heels of a successful September 2007 launch, MaestroReading Inc. (http://www.maestroreading.com) refuses to satisfy itself with the status quo. With their software already used in North American schools and homes, the Montreal-based company has announced a new cost structure designed specifically for tutoring centers. "We all want the same thing." CEO Danny Iny explains, "Tutoring centers have the same goal as MaestroReading - helping children not only learn to read, but love to read."

A new niche is taking shape in tutoring centers, who are excited by the value that MaestroReading offers their students without adding to their bottom-line. The new cost structure works like this. Centers choose between either using MaestroReading.com as part of their standard program, or having it set up as a bonus component that parents can opt into. In both cases, the cost is significantly reduced from what parents would have to pay to subscribe independently. As an opt-in program, MaestroReading Inc. will return a portion of its revenues to the center, creating a new income stream that can finance additional services for students at the center.

While ensuring adequate education is the responsibility of the government, providing outstanding education is the responsibility of parents, teachers, and the community as a whole. According to the Lee Pesky Center, "Over 40 percent of the children in the United States are not reading at grade level by the end of the third grade." It is for this reason that so many parents are actively searching for resources that can compliment their children's elementary education. It is for this reason that they find their way to tutoring centers, and it is for this reason that they demand online resources like MaestroReading.com. The new cost structure partners the benefits of research-based supplemental material with the support and attention that only an experienced tutor can provide.

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Seema Shah

Danny Iny
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