Graphic Designer Shows Small Business Owners How to Give Business Cards a Makeover

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Karen Saunders, award-winning graphic designer and owner of MacGraphics Services, has just posted the latest in a series of free articles on her website. In part 1 of this segment, Saunders explored the differences between a good business card and a bad one. But how do you make sure that yours is one of the good ones? Find the answers in Part 2 of this segment, entitled How To Make Your First Impression Last.

Karen Saunders, award-winning graphic designer and owner of MacGraphics Services, has just posted the latest in a series of free articles on her website. In part 1 of this segment, Saunders explored the differences between a good business card and a bad one. But how do you make sure that yours is one of the good ones? Find the answers in Part 2 of this segment, entitled How To Make Your First Impression Last.

This article offers more tips for making your business card stand out. Marketing tips on a variety of topics can be found at http://buyappealmarketing.blogspot.com.

Business cards are something that a lot of people take for granted. Many of them don't say enough about the business they represent, or worse yet, leave a bad impression altogether. According to Saunders, a thousand poorly designed cards aren't worth ten carefully designed business cards. The ten will do more work and go farther if you incorporate the right techniques.

"The business card is where first impressions are created," says Saunders. "You want your card to be the one that people keep, that they hand out to their friends, and that people recognize the next time they see it. And it's not that hard to do."

Saunders has picked up more than a few techniques for making a strong business card. The first part of this free article was posted on her website last month. And with even more business card tips in this second part, every business owner, whether they've been in business for 6 months or 16 years is bound to pick up some new ideas that they can run with. Business owners can find a library of past articles on her website, dealing with topics from designing your own logo to using the psychology of colors in your marketing materials.

Upcoming articles will continue to take the mystery out of marketing. Readers will learn:

  • Tips on creating eye-catching covers for books and brochures.
  • Top design techniques so their marketing pieces will rival ones created by a professional.
  • The secrets to page layout, even down to what fonts work best for different markets.
  • How to create visual branding that will turn potential customers into paying ones.
  • Tips on creating the right advertising mood that will attract your perfect customers without saying a word.

To view the complete series, go to http://buyappealmarketing.blogspot.com/.

Saunders has won awards for her book cover designs, and is recognized as an expert in the field of graphic design. She founded MacGraphics Services in 1990 and is a leading designer of marketing materials such as ads, logos, one-sheets, audio and video packaging, and book covers and interiors. Saunders' award-winning covers can be viewed at http://www.macgraphics.net/

Learn the Top 5 Mistakes that can cost entrepreneurs' money by signing up for her free e-course, available for a limited time. To take advantage of this e-course and find out how easy it can be to attract more clients go to http://www.macgraphics.net/FreeStuff.php.

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MICHELE PARIZA WACEK

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