AmeriCredit Adopts Profit-Based Pricing Approach Enabled by Nomis Solutions

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Nomis Price Optimizer Supports Auto Finance Company's Full-Spectrum Pricing and Profitability Management Initiative.

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Gaining a better understanding of customer needs will be the cornerstone of growth and profitability for lenders over the next three to five years. Companies that are taking steps to better understand customer needs will gain a competitive advantage

Nomis Solutions, today announced that AmeriCredit Corp., a leading independent automobile finance company, has adopted a Profit-Based Pricing approach enabled by Nomis Price Optimizer™ for Auto Finance. The introduction of a Profit-Based Pricing approach is a key component of AmeriCredit's full-spectrum pricing strategy.

AmeriCredit, which offers full-spectrum auto finance solutions, has more than one million customers and generated $8.5 billion in origination volume in its fiscal year 2007. By using the Nomis Price Optimizer for Auto Finance, AmeriCredit can tailor the rates and terms for each dealer, customer, and product combination to provide greater control over credit mix and enable better tracking and control of pricing decisions.

"The Nomis Price Optimizer is our full-spectrum pricing and profitability management solution," stated Tom Schwartz, vice president of profitability analytics at AmeriCredit. "We plan to use the solution across our entire business including subprime, near-prime and prime product lines to help us create better solutions for our dealers and customers."

Nomis Price Optimizer will enable AmeriCredit to analyze transaction data to better understand demand and use it to create more targeted rates and terms for each transaction. Real-time price optimization and negotiation support ensures that each transaction is priced appropriately given its unique characteristics. The solution will also provide valuable insights into how price impacts product and portfolio performance as well as credit mix. Through the use of the software, the pricing team will be able to apply these insights to future decisions and continually improve its pricing process. Nomis Solutions' pricing optimization software also supports compliance by tracking all pricing decisions, and providing the transparency, objectivity, and risk management that regulators require.

"Gaining a better understanding of customer needs will be the cornerstone of growth and profitability for lenders over the next three to five years. Companies that are taking steps to better understand customer needs will gain a competitive advantage," said Dr. Robert L. Phillips, founder, chief science officer and vice president of research and development at Nomis Solutions. "We are excited to help AmeriCredit continue its pioneering efforts in adopting technologies that enable them to better cater to customers and dealers, achieve the next level of performance, and deliver value to shareholders."

About AmeriCredit:
AmeriCredit Corp. is a leading independent automobile finance company that provides financing solutions indirectly through auto dealers and directly to consumers in the United States and Canada. AmeriCredit has over one million customers and approximately $16 billion in managed auto receivables. The Company was founded in 1992 and is headquartered in Fort Worth, Texas. For more information, visit

About Nomis Solutions:
Nomis Solutions is the recognized leader in Profit-based Pricing for banking and finance. Powered by price optimization technology, Profit-based Pricing is an innovative approach that enables executives to strategically use pricing to achieve improved financial results, gain insight into customer preferences, and support compliance. The award-winning Nomis Price OptimizerTM Suite is a set of business solutions that combines pricing analytics, optimization, and execution into a comprehensive pricing strategy and process.

The suite includes specific solutions for auto finance, home equity lending, personal lending, mortgage, and deposits. Each solution delivers quick time-to-benefit, increases profits and market share by 10-20%, and provides valuable insights about how customer preferences impact product and portfolio performance, within a strong compliance framework. Select customers include Abbey, AmeriCredit, Ford Motor Credit Company, GE Consumer Finance, HBOS plc, and WaMu. Headquartered in San Bruno, CA, Nomis Solutions has offices in Charlotte, NC, and London, United Kingdom. Visit or contact us at or 650-588-9800.

Nomis Solutions and the Nomis Price Optimizer Suite are trademarks or registered trademarks of Nomis Solutions, in the United States and in other countries. Other product and company names herein may be the trademarks of their respective owners.


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