David's Bridal Featured in Brides Magazine's 'Something Pink' Campaign, Only National Bridal Retailer Offers Multifaceted Support to Benefit Making Memories Breast Cancer Foundation

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David's Bridal, the only national bridal retailer, joins Brides magazine's national "Something Pink" campaign to coincide with Breast Cancer Awareness Month and benefit the Making Memories Breast Cancer Foundation (MMBCF), an organization founded to grant wishes to women with stage IV breast cancer and their families.

David's Bridal, the only national bridal retailer, joins with 20 other top bridal designers and manufacturers for the debut of Brides magazine's national "Something Pink" campaign to coincide with Breast Cancer Awareness Month. The multi-tiered fundraiser - which kicked off with the nationwide sale of the November/December issue of Brides - supports the Making Memories Breast Cancer Foundation (MMBCF), an organization founded to grant wishes to women with stage IV breast cancer and their families. To assist in fundraising efforts David's involvement will be multifaceted, featuring a corporate donation, an opportunity for employee participation and an invitation to David's customers to join the effort.

To highlight the official color associated with breast cancer awareness, the leading bridal publication charged designers with creating a gown that incorporates pink, to be showcased in a fashion portfolio in the November/December issue of Brides (on stands from October 10 through December 19). The magazine features a beautiful beaded lace trumpet gown (style VW9340; $449) from the Galina Collection for David's Bridal complemented with a pink, pearl-beaded satin sash (about $60).

David's Bridal will make a donation to MMBCF for every bridal gown sold in their stores from October 10 through December 19, up to a maximum donation of $25,000. The donation will be used to fulfill wishes and make a difference in the lives of those suffering from this devastating disease.    

To help raise additional funds, David's will be offering their customers the opportunity to join fundraising efforts by making a donation to MMBCF at the over 280 David's locations nationwide during this time period. Customers can simply donate at the cash register and will receive a receipt for tax purposes. The company is also encouraging their employees to make a personal donation to MMBCF to further support this industry-wide campaign.

"David's Bridal is proud to support BRIDES magazines' 'Something Pink' campaign to benefit Making Memories Breast Cancer Foundation," says Robert Huth, President and CEO of David's Bridal. "As a company that caters to women it was extremely important to us to contribute. We are pleased that we are not only able to provide a significant corporate donation, but can potentially raise additional funds through our customer and employee contribution programs, ultimately making a real impact on those living with breast cancer."

To learn more about the "Something Pink" endeavor and how to support the Making Memories Breast Cancer Foundation, log onto http://www.brides.com/somethingpink. To find the nearest David's Bridal location, visit http://www.davidsbridal.com.

About David's Bridal
With more than 50 years of bridal experience, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted dresses, available at affordable prices. Today, with more than 280 locations nationwide, David's Bridal continues to expand its retail store locations, while maintaining its philosophy of superior quality, value and service. To locate a store nearby, consumers can call 1-877-693-BRIDE or visit http://www.davidsbridal.com.

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Lauren Suero
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