WhiteDove Herbals Launches Naturight™, an OTC Natural Antacid with Calcium and Herbs

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Provides instant relief and prevents acid rebound with long-term GI health benefits.

We designed Naturight to liberate people from acid-related symptoms without disrupting normal digestive function. What makes Naturight truly unique is its ability to treat acid indigestion and prevent the acid rebound effect that commonly occurs with antacids and other prescription and OTC acid blockers.

For anyone who suffers from heartburn, immediate symptom relief is essential; for chronic sufferers, the problem can go far beyond temporary discomfort to a host of severe health issues. Boulder, Colorado-based WhiteDove Herbals (http://www.whitedoveherbals.com), formulators of highly effective, all natural herbaceutical wellness products, is pleased to announce Naturight™ Natural Antacid with Calcium and Herbs. Naturight is the first Over-The-Counter (OTC) all natural antacid with calcium and herbs, featuring a certified drug facts panel, for the treatment of acid reflux, acid indigestion, heartburn, sour stomach and stomach upset due to hyperacidity. This quick-dissolving, great-tasting chewable antacid provides a safe, effective and gentle way to treat acid-related symptoms, combining fast-acting relief with long-term healing benefits essential for overall good digestive health. Says WhiteDove founder and CEO, John Hay: “We designed Naturight to liberate people from acid-related symptoms without disrupting normal digestive function. What makes Naturight truly unique is its ability to treat acid indigestion and prevent the acid rebound effect that commonly occurs with antacids and other prescription and OTC acid blockers.”

The Naturight Difference
Naturight works differently from conventional OTC and prescription heartburn treatments by going beyond symptom relief to addressing the problem’s source. A small valve, known as the Lower Esophageal Sphincter (LES), is located at the bottom of the esophagus as it enters the stomach. This valve opens each time we eat to allow food to pass into the stomach, and then closes to prevent stomach acid and bile salts from backing up into the esophagus. If the valve relaxes abnormally, malfunctions or becomes weakened, stomach acid can back up, or “reflux”, into the esophagus, causing heartburn symptoms to occur; heartburn that occurs frequently is commonly known as Gastroesophageal Reflux Disease, or GERD, and can eventually lead to more serious health problems.

Feel Better Naturally
Naturight uses acid neutralizing minerals including calcium carbonate and magnesium glycinate to quickly and gently eliminate just enough stomach acid at the LES valve to provide immediate relief, while allowing normal and healthy acid levels to remain. Over time, Naturight’s specially formulated, proprietary blend works to reduce tissue inflammation, protect and soothe the mucous membranes of the stomach, reduce excess acidity, ease nausea and promote healthy tone and peristalsis of the entire digestive tract. When Naturight is used to treat heartburn symptoms, damage to tissue caused by acid exposure is repaired, the LES is strengthened and valve function is improved, preventing further acid reflux. Since Naturight does not completely prevent or neutralize stomach acid, the common problem of acid rebound production, or the surge of gastric acid that occurs after a period of time when stomach pH is not acidic, does not occur once use is discontinued.

Healthy Digestion Protects Good Health
Naturight represents a departure from acid blockers, known as Proton Pump Inhibitors or PPIs (Prilosec, Nexium, Prevacid) and H2 Blockers (Tagamet, Pepcid AC, Zantac), which eliminate or shut down stomach acid production, and from conventional antacids (Tums, Rolaids) that can neutralize all acid present in the stomach. Naturight only eliminates the excess stomach acid, leaving enough acid present to allow for proper digestion, nutrient absorption and the elimination of harmful bacteria that are commonly ingested with food. Certain levels of acid are essential in order for the stomach to digest proteins and to eliminate bad bacteria and allow good bacteria to thrive. Good bacteria aids in producing immune-boosting antibodies that provide a powerful defense against everything from minor stomach ailments to a host of serious and degenerative illnesses.

Safe, Effective and Gentle
Research shows that prolonged use of conventional antacids and acid blockers may contribute to severe secondary illnesses including colitis, irritable bowel syndrome (IBS), leaky gut syndrome, Barrett’s Esophagus, polyps, some cancers, and more. And while these treatments may not be intended for long-term use (some are recommended for periods no longer than 14 days), many people stay on them for long periods of time to hold off the acid rebound effect that they cause. Naturight can be used to mitigate the acid rebound effect that is often associated with discontinuing use of antacids, H2 blockers and PPIs. Naturight can be used for instant relief or as long as needed to restore LES function, to heal damaged tissues and to improve overall health of the entire digestive system.

Naturight has a suggested retail price of $6.99 per 12-count box. Naturight’s quick-dissolving formula leaves no chalky residue and comes in a great-tasting Cherry flavor that provides a pleasant, highly palatable taste. For more information about Naturight Natural Antacid or WhiteDove Herbals, please contact Launch Marketing at 303-444-5820 or via email at launchmarketing @ msn.com. Additional information can be found at http://www.whitedoveherbals.com.

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Celanie Pinnell

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