Florida Direct Marketing Association presents "10 Tips for Marketing Business Professional Services" October 25, 2007

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Fourth FDMA Industry Focus Event of 2007 Geared to Service Providers, Attorneys, Accountants, and Consultants

The Florida Direct Marketing Association (FDMA) is hosting an October 25th luncheon designed to give professional service providers--including lawyers, accountants, and consultants--the keys to building a practice or generating referrals through direct marketing. Margaret Grisdela, President of Legal Expert Connections, and Ellen Bristol, President of Bristol Strategy Group, will present "10 Tips for Marketing Business Professional Services." The monthly luncheon will be held on Thursday, October 25, 2007 at the Westin Hotel on Cypress Creek Road and I-95 in Fort Lauderdale from 11:30 am to 1:30 pm. The meeting is open to the public. Registration and networking begins at 11:30 a.m., followed by the lunch and presentation at noon. The cost to attend is $37 for members, $46 for non-members. Attendees are encouraged to register online at http://www.fdma.org in advance and save $10 over walk-up registration.

"Many professional service providers are technically proficient, but poorly trained in the process of attracting prospects and converting them to clients," said marketing consultant Margaret Grisdela. "We will offer guidance on how to target the right clients, with an emphasis on creating the right message to distinguish your firm from the competition," adds sales expert Ellen Bristol, developer of "Selling the SMART Way®."

About the Florida Direct Marketing Association (FDMA)
The FDMA has over 200 members, including catalogers, Internet retailers, financial services providers, publishers, book and music clubs and retail stores. "Direct marketing" is the art and science of sending one-to-one promotional messages directly to consumers, which allows marketers to measure response rates and campaign effectiveness. FDMA regular monthly luncheons are held on the third Thursday of each month at the Westin hotel in Fort Lauderdale. New members attend their first luncheon for free. Special membership rates are available for non-profit organizations as well. For additional information, please contact Keith Fletcher, FDMA President, at 786-357-3275 or visit http://www.fdma.org.

About Legal Expert Connections, Inc.
Legal Expert Connections specializes in marketing and business development exclusively in the legal and litigation support markets. Services include law firm marketing, attorney marketing plans, business development seminars, law firm brochures, expert witness marketing, direct mail, web site development and more. Law firm marketing consultant Margaret Grisdela, the firm's President and Founder, is the author of the legal marketing book "Courting Your Clients: The Essential Guide to Legal Marketing." The firm web site is http://www.legalexpertconnections.com and law firm marketing blog is http://www.rainmakingclub.com.

About Bristol Strategy Group, Inc.
Bristol Strategy Group provides strategic sales training programs and seminars; sales resource tools; and business planning for businesses and non-profit organizations in virtually all industries. The firm helps clients grow by making it easier to measure, manage and improve the sales process. Ellen Bristol, President and Founder, developed Selling the SMART Way®, an innovative methodology for sales effectiveness. Their newest solution is Selling the SMART Way® for Lawyers, developed in partnership with Legal Expert Connections. Visit http://www.bristolstrategygroup.com.


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