Neutralize Set to Join A/S

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Neutralize is set to join Scandinavia's leading agency in online marketing,, with special focus on SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) through Notabene's acquisition of Neutralize.

We are looking forward to working with Notabene, and being part of a group of like minded specialist search marketing companies. We feel this partnership will enhance the service offering to our clients, our ability to knowledge share and grow the business

Neutralize is one of the most high-profile companies in the UK market in the field of SEO (Search Engine Optimisation), participating regularly in the preparation of analysis of the UK and European search engine markets.

Neutralize specialises in the field of PPC (Pay-Per-Click) Search Engine Advertising, which accounts for 20% of the business basis, and SEO (Search Engine Optimisation), which accounts for 80% of the business basis, and provides services to a wide range of large companies both in the UK market and globally.

Neutralize services, customers like Black & Decker, DeWalt, ebuyer, Messagelabs, CNET UK, London Stock Exchange, Nestle and others, and is both a Google Qualified Company and Google Enterprise Partner licensed to resell Google search technology. Neutralize has developed a unique tool, Ascendex, that can spider sites in exactly the same way as a search engine would and identify critical SEO issues in one hit. This automated system is highly efficient and therefore saves valuable time on projects and is proving to be highly desirable for brands with large scale sites.

Neutralize was established in 1999 by Lucy Cokes and Edward Cowell and since then, it has grown to employ a staff of 23 at the Cornwall-based headquarters.'s management is confident that the acquisition of the Neutralize creates a strong basis for's long-held ambition to become a North European player in the market for Online Marketing. The acquisition also makes an even more outstanding player in the UK market in the field of SEM (Search Engine Marketing) and moreover, it enables the company to be directly ahead of other players in one of Europe's most developed state-of-the-art Search Engine Markets.

"Through our acquisition of Neutralize, which is one of the best UK providers of SEO (Search Engine Optimisation), we have paved the way for to take another great step forward to become one of the 5 largest players in the field of Online Marketing in the UK market. So we are delighted that the final details are now in place - especially as the takeover offers great opportunities and synergies of scale with our existing business in the UK," says Brian Mertz Pedersen, the CEO of

Effects of the acquisition
The founders of Neutralize, Lucy Cokes, and Edward Cowell continue to serve on the Executive Board/Management of Neutralize, and Edward Cowell will be included in the team on the development of products and business areas across the boundaries of the group of companies.

"We are looking forward to working with Notabene, and being part of a group of like minded specialist search marketing companies. We feel this partnership will enhance the service offering to our clients, our ability to knowledge share and grow the business," says Lucy Cokes, Managing Director of Neutralize.

A new board comprised of the Chairman of the Board of Directors of A/S, Ole Sigetty, Attorney-at-Law, Brian Mertz Pedersen, the CEO of A/S, Graeme Radford, the CEO of Guava Ltd along with Lucy Cokes and Edward Cowell of Neutralize is to take office. In addition, the Company's financial adviser, Olivier Garrigue, joins the board as's representative.

To obtain more information, please contact:
Lotte Mahon                     Lucy Cokes
Marketing Manager         Managing Director
Tel: 0870 0630707         Tel: 0870 0630707

Brian Mertz Pedersen         Søren Jonassen
CEO                              State Authorised Public Accountant
Phone: +45 70 27 80 89         Phone: +45 39 29 25 00 A/S is Scandinavia's leading and fastest growing agency in the field of online marketing. Our business is built around the Internet and digital communications as strategic targets for our efforts. We grow organically and via targeted acquisition of successful niche firms in the countries in which we operate. Our competencies are focused on digital communications strategy and we implement the strategy via an optimal choice of media specialising in new media, including SEM (Search Engine Marketing), SEO (Search Engine Optimisation), Banner Advertising and Dialogue/Loyalty programs via e-mail.

We apply an analytic, systematic and result-oriented approach to our sales and marketing activities. This ensures that our clients are successful in attracting new customers and in maintaining increased sales to their existing customers. We have more than 3,000 clients in Scandinavia and the UK. Our client portfolio is comprised of small sized as well as large sized, leading enterprises such as Peugeot, MT Højgaard, CBB mobil, ASE, Europæiske Rejseforsikring, DSV, IHI, Novasol, Danware, Viasat, Oracle, Toyota, and others.

In May 2006, was first quoted on First North under Copenhagen Stock Exchange OMX. Since being quoted, the company's shares have increased by approx. 90%. We have offices based in Denmark, Sweden, Norway and the UK. The company is headquartered in Copenhagen, Denmark, and staffed by more than 150 employees.

About Neutralize
Neutralize (**) is one of the UK's leading full service search engine marketing agencies, specialising in enterprise Search Engine Optimisation and advanced Pay Per Click Management. Neutralize have unrivalled experience in driving business success - in 2005 they were finalists for "Marketing Firm of the Year" in the UK Innovation and Growth Awards and placed 6th in the Deloitte Fast 50 business growth awards. Neutralize (**) was presented with the "Best Search Engine Optimisation Agency" at the 2007 Travolution Awards.

Neutralize is a Google Enterprise Professional Partner and a Google Adwords Qualified Company.

Neutralize (**) are dedicated members of the Nominet Steering Committee and Committee Members of the Search Marketing Association (UK).


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Lotte Mahon

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