Student Marketing Company Launches New Website

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Boston area higher education marketing company, Effective Student Marketing, launches new website offering improved functionality, features and information for current and prospective clients seeking assistance with improving profitability of student recruitment.

Effective Student Marketing's new web design improves usability.

With our primary focus on our clients' success, it's important for our clients to understand that we are much more than a student marketing vendor; we are their marketing partner offering top notch customer service, strategic thinking and impressive results.

Boston area higher education marketing company Effective Student Marketing (ESM) announces the launch of their newly designed and updated website, http://www.effectivestudentmarketing.com. The new website offers ESM clients, current and prospective, the product and industry information they need in a quick and easy format.

The redesign of ESM's website began early in 2007 with an extensive survey to determine clients' concerns about the higher education marketing industry, the criteria school's use to hire a student marketing company and what features would be most beneficial to help their school succeed. It was concluded that the new website must be quick and easy to use, yet provide actionable information, including access to industry relevant articles and marketing resources that would answer questions and provide best practices in education marketing.

"Effective Student Marketing's new web design allows visitors to find the information they need to learn about our services and how we can help them improve their productivity and profitability through effective student recruitment." said Julie Foley, Director of Client Services. "The site provides visitors with career school industry information and events along with access to a complimentary, personalized marketing analysis."

The new website provides a user-friendly home page with easy access to all other sections of the site. To better understand ESM's corporate philosophy and career school industry background, an About Us section has been added. The Resources section has been expanded, product information has tripled, and there is a 24 hour client access to industry news and information.

The new student marketing site also allows clients to submit comments and questions to the Client Services team. The News link in the Resources section houses continually updated education articles. ESM is also expected to add an Ask the Expert section to the site by early 2008 that will allow users to post questions about higher education marketing and other industry-related topics.

"With our primary focus on our clients' success, it's important for our clients to understand that we are much more than a student marketing vendor; we are their marketing partner offering top notch customer service, strategic thinking and impressive results." commented Andy Kelley, President.

The launch of ESM's redesigned website reflects the concern and priority Effective Student Marketing has in their clients' success. ESM's website was designed and built to address the specific needs of prospective and current clients in the higher education industry.

About Effective Student Marketing
Effective Student Marketing, Inc. is a strategic marketing organization specializing in student lead generation programs designed exclusively for career, technical, vocational, and continuing education schools. Based in Andover, MA, a northern suburb of Boston, MA, ESM serves clients nationwide. Founded in 2004, ESM uses primarily internet marketing tools and techniques, but also offers a full range of marketing services, including but not limited to, direct mail strategy and execution, media placement, public relations, graphic design, and campaign tracking and analysis.

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Dotty Zukoff
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