VistaPrint Launches New Caricature Tool to Jazz up Printed Products

Helps customers have fun and create alternate personality.

Hamilton, Bermuda (PRWEB) October 22, 2007 -- VistaPrint Limited (Nasdaq:VPRT), the leading online supplier of high-quality graphic design services and customized printed products to small businesses and consumers, today announced the availability of a newly redesigned caricature tool, which allows customers to design their own unique virtual personality and print it on products such as contact cards, postcards, holiday cards and even pens and T-shirts. Caricatures can be customized with a number of different options, including facial features, hair style and personal accessories, giving each caricature its own unique personality and feel.

Avatars -- an alternate graphic identity -- gained popularity in online chats, instant messaging and multiplayer gaming sessions. Today, more and more people are using avatars for personal correspondence, including correspondence cards, note pads and post cards. Moms can step out of their day-to-day life and create a whole new persona to use on a variety of printed products, while business people can take a more modern approach to presenting themselves on business cards, as an example of a way to stand out.

"With the rise in popularity of avatars and alternate personalities throughout the Internet, there has been a lot of demand for graphic identities on our printed products," said VistaPrint's Manager for Creative Content Sarah Stefany. "Our customers are looking for new and exciting ways to distinguish themselves while showing some pizazz. This new tool enables anyone to bring their alternative persona to life on anything from note pads and note cards to T-shirts or holiday cards."

VistaPrint has expanded the tool to allow for many more opportunities to make personal caricatures more unique, including different accessories like hats and jewelry, hair styles and facial expressions. Options for creating your own caricature include over 125 hair styles and 100 accessories, such as earrings and jewelry. The caricatures can be printed on VistaPrint products like holiday cards, return address labels and note cards. Caricatures are easy to create in just minutes. Customers can just go to www.vistaprint.com and select "caricature products" under the Home & Family tab.

VistaPrint's caricature tool also allows customers to download their image for use anyplace, including an email signature. For a small fee, customers can own their design and use it any way they see fit.

VistaPrint offers a number of other high-quality products and services including brochures, postcards, business cards, T-shirts, mailing services and much more. Products are customizable, full-color, printed on high-quality paper and available for a low-cost. All printed products can be customized with text both inside and outside, or front and back, and customers can upload photos and other images and incorporate them into the design of their products. Depending on the type of product, quantity options range from just one all the way up to 20,000.

About VistaPrint
VistaPrint Limited (Nasdaq:VPRT) is the leading online supplier of high-quality graphic design services and customized printed products to small businesses and consumers. VistaPrint offers custom designed, full-color, low-cost printed products even in small quantities. Over 10 million small businesses and consumers have already chosen VistaPrint for products ranging from business cards and brochures to invitations and thank you cards. Products are printed at VistaPrint's two state-of-the-art plants in North America and Europe that total over 200,000 square feet of production space. A global company, VistaPrint employs more than 1,000 people and operates 19 localized Web sites serving over 120 countries around the world. A broad range of design options are available online at www.vistaprint.com. VistaPrint's printed products are satisfaction guaranteed.

VistaPrint, the VistaPrint logo and VistaPrint.com are registered trademarks of VistaPrint. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.

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