The CIM Forum and 1to1® Media Partner to Provide Customer Service Best Practices

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The partnership increases the reach of industry consortium's mission to improve customer experiences.

Talisma Corporation (, the leading Customer Interaction Management (CIM) software solution provider, today announced that the CIM Forum ( and 1to1 Media ( have entered a partnership making 1to1 Media the exclusive media partner of the CIM Forum in North America.

Under the terms of the agreement, Ginger Conlon, 1to1 Media's Editor-in-Chief will act as the leading voice of the CIM Forum. 1to1 Media's duties include moderating CIM Forum and CIM Community discussions, producing whitepapers and podcasts focused on CIM best practices, and moderating a weekly CIM Forum blog.

"When I first learned about the CIM Forum last year I was intrigued by the potential such a community could have in educating the market on customer interaction strategies," said Ginger Conlon, Editor-in-Chief of 1to1 Media. "There's tremendous opportunity in creating a community for leading businesses to discuss the customer service issues linked to their success. I look forward to working with the CIM Forum to grow this unique consortium."

The partnership follows an earlier announcement this year from the CIM Forum regarding the rapid growth of its member base to over 250 organizations, and the release of its second white paper focused on email management best practices; the first was focused on enterprise chat best practices, both are free to registered CIM Forum members.

"Valuable would be an understatement when describing the impact the CIM Forum has had on our organization," said Hank Church, Manager of Knowledge Management of Boeing Employees Credit Union. "This consortium has provided an outlet where we can share and learn best practices that help us offer better service to our members. Adding another insightful industry body like 1to1 Media to the mix will further benefit us."

"For quite some time 1to1 Media has been one of the industry's key beacons of thought leadership and that made this the perfect partnership for the CIM Forum," said Dan Vetras, President and CEO of Talisma. "Everyone involved is looking forward to seeing how far we can take the mission of this group of industry leaders to improve customer service."

About the CIM Forum
The CIM Forum is a business and technology consortium designed to discuss best practices and critical insights related to customer service and sales support systems. Combining extensive experience with knowledge gleaned from millions of customer interactions, CIM forum members provide thought leadership in the deployment of new call center technologies and methodologies, discuss key performance indicators, address technical infrastructure requirements, and collaborate in documenting proven best practices that create a consistently exceptional customer experience. The consortium is sponsored by IBM and Talisma, and is co-managed by 1to1 Media. Founding members include Epson, IBM, Microsoft, Outsell, Pitney Bowes, and Sprint. For more information, visit

About 1to1 Media
1to1 Media is dedicated to helping organizations realize the greatest value from their customer base. We provide resources that deliver current and relevant information on the latest thought leadership regarding customer strategy and marketplace trends. Led by 1to1 Magazine, 1to1 Media's print, electronic and custom publications explore the best practices, trends and developments from companies who are using customer initiatives to drive bottom-line impact. Backed by Peppers & Rogers Group, the globally-recognized leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, editorial expertise and global brand awareness to deliver the content needed by our audience of more than 200,000 decision-makers and practitioners. For more information, visit

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