MobileData Now Launches and Enables the SMB Workforce with Remote Access to Critical Data Using Any Mobile Device

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Improve productivity and increase sales by enabling remote workers to securely send and receive critical data using two-way messaging from mobile devices, without downloading software to mobile devices or requiring server-side programming.

Accessing database information from mobile devices, such as a cell phone, has been an obstacle for many SMBs due to the complexity and cost of current offerings

– MobileData Now Ltd. (http://www.mobiledatanow.com) today launched its mobile data access solution for the mobile workforce, providing users remote access to database applications from any mobile device using simple messaging for quick access to critical data needed while working remotely in the field, from home or while traveling. MobileData Now (MDN) provides small to mid-size businesses (SMBs) with an affordable, flexible and reliable mobile data access solution that seamlessly integrates into existing databases and Web services without software development on the server-side, and works with all existing mobile devices without having to install software on those devices.

This week at both the Showstoppers press event and the CTIA Wireless I.T. & Entertainment conference (booth #239-EMP), MobileData Now will be demonstrating the MDN solution. Attendees will experience how simple MDN is to implement and use, and the many benefits it provides to their mobile workers and their bottom line.

"Accessing database information from mobile devices, such as a cell phone, has been an obstacle for many SMBs due to the complexity and cost of current offerings," says Nick Bolton, founder and CEO of MobileData Now. "We have a solution that is not only affordable for SMBs, but its simplicity makes it perfect for companies who may not have an in-house IT staff. MobileData Now requires no programming, so even non-technical staff can easily make changes when required."

Because most transactional and database applications are complex and difficult to integrate and deploy wirelessly to mobile devices, many companies have found it challenging and expensive. Business applications that have been traditionally accessed by the desktop do not easily translate to a mobile device without time-consuming compiling and re-coding of software, purchasing new mobile devices and downloading software to those devices, or having to use a mobile Internet browser, which tend to be slow and frustrating for users. MobileData Now solves these problems.

Using any existing mobile device that has text messaging (SMS), mobile instant messaging (IM) or email capabilities, MDN users gain instant access to their company information using two-way communication between their mobile device and the company's databases and Web services. Since MDN uses simple messaging, there’s no staff training or learning needed, no software to install on mobile devices, no passwords to remember and no menus to navigate. Users can be up and running in as little as ten minutes.

MobileData Now consists of two components – MDN Server and MDN Administrator – and works seamlessly with databases or other business applications that contain critical data that's needed in the field. Whether users need to send and receive customer information, check pricing or inventory data, log work hours, or access other critical data, users with MDN can easily have the information securely sent to and from their mobile devices in an instant.

Benefits

• Improves Productivity: Easy and instant remote access to critical data

• Improves Customer Service: Send and receive customer requests and queries from the field

• Increases Sales: Fast-decision making with on-demand remote access

• Affordable & Future Proof: Works on any mobile device – old, new or future – so no need to purchase new mobile devices

• Reduces Cost: By easily delivering interactive, on-demand services to employees and customers using simple messaging, it saves time and money on bandwidth

• Provides Higher Data Accuracy: Seamless integration and communication

Features

• Flexible & Easy to Install: Has intuitive interface (MDN Administrator), which allows the administrator to configure MDN anywhere there's an Internet connection

• Easy to Implement: No software to download on mobile devices or programming on server-side, thereby eliminating compatibility issues, crashes and complicated installations

• No Training Needed: Uses simple text messaging with SMS, IM, and email that users already know and use

• Scalable: MobileData Now grows with your needs, from a single user to thousands of users

• Project Library: Import ready-made solutions for common applications to get started even faster

• Secure Communications: Allows for per user and group authentication; and users are authenticated by their credentials and can only access queries created for them by the system administrator

Availability and Pricing:

MobileData Now is available directly from MobileData Now’s Web site. Two commercial pricing options are available: an annual license or a one-time cost (perpetual license). Both licenses include free ongoing upgrades and email support for one year. Pricing is in U.S. dollars. For an annual license, pricing starts at $49.95 per user up to 25 users; and perpetual license pricing starts at $129.95 per user. Volume pricing is available, and there is special pricing for educational institutions, approved non-profits and open-source projects. For additional information about pricing and configuration options, visit MobileData Now’s online store at http://www.mobiledatanow.com.

In addition, there is a free non-commercial single-user option available for home/personal use. However, free non-commercial users are not entitled to customer support, but can upgrade to a paid license to get the additional benefits and support. To download the free version visit http://www.mobiledatanow.com.

Technical Specifications

MobileData Now works with all email clients and push-email software; text messaging SMS through any GSM provider; and Instant Messaging (IM) services (Yahoo, MSN, Jabber, GTalk, ICQ, AIM). MDN is a 3-tier Java application that works on most ODBC/JDBC-compliant databases, including MS SQL, Oracle, Progress, Borland JDatastore, DB2, Informix, MS Access, Sybase, Dataflex and others. In addition, it works with Web services using the SOAP protocol. MDN can be deployed on any operating system that supports a Java Virtual Machine and is running Java 1.4.2 or greater.

About MobileData Now Limited

MobileData Now is a software provider of innovative mobile data access solutions for the mobile workforce. MobileData Now enables users to gain quick access to critical information using simple two-way messaging between their mobile device and the company's databases and Web services. MobileData Now provides businesses with an affordable, flexible and reliable mobile data access solution that seamlessly integrates into existing databases and Web services without configuration on the server-side, and works with all existing mobile devices without having to install software on those devices. MobileData Now is led by a proven team of technology visionaries who have developed and marketed best-in-class and award-winning consumer and business software products. MobileData Now is headquartered in Christchurch, New Zealand, and sells its products worldwide. For more information on how to make your mobile workforce more productive visit: http://www.mobiledatanow.com.

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