Adorama Camera's '100 in 100' Free Photography Tips Series Enters Seventh Week

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AIRC (Adorama Imaging Resource Center) posts the latest of 100 tips in 100 days.

Adorama Camera today started the seventh week of "100 in 100: 100 Photography Tips in 100 Days" (, an ongoing series of free photography tips for snapshooters and camera enthusiasts, posted every day from through December 18, 2007. "100 in 100" is the latest addition to the AIRC (Adorama Imaging Resource Center), Adorama Camera's online photo magazine.

This week' visitors to 100 in 100 will learn: how to achieve sharper images by using a flash, what a histogram for an overall dark image should look like, how to create a sunshower in your backyard, the benefits of shooting on a cloudy day, how flash diffusers affect shadows, using contrasting colors in compositions, a great tool for macro photography and how to minimize dust on an SLR sensor.

Last week's tips included: How to dynamically light autumn leaves, how to handhold your camera steadily in low light without a flash or tripod, how to shoot silhouettes, keeping fast-moving subjects sharp while showing a sense of movement, using an Adobe Photoshop feature to create a hand-colored black-and-white print look and how to work with the color yellow when composing a photograph.

The tips are written in relatively non-technical language, so anyone can learn, no matter what experience they have. "It only takes a minute to read each day's tip," notes 100 in 100 Editor Mason Resnick. "But based on the feedback we've received, many photography enthusiasts report they're already seeing an improvement in their work based on our tips."

"We're thrilled with the positive response we've received so far," notes AIRC editor in chief Mason Resnick. "100 in 100 is getting an excellent response and is attracting photography enthusiasts who haven't been to Adorama or visited the AIRC before."

Resnick is inviting bloggers and webmasters with photo-related content to link to "100 in 100," ( "If you have photography-related content on your site, this will add value to it," he notes.

Daily and weekly summaries will be available via the AIRC's News Desk RSS feed (

Online photo magazine at a retail site?

AIRC -- Adorama Imaging Resource Center ( is the choice destination for photographers at all levels of experience who want to improve their picture-taking and image-editing skills. AIRC has over 275 how-to photography articles, buying guides and picture-selling advice, as well as daily breaking news about the photography industry, written by a team of top photography experts.

Why would Adorama, a well-respected New York-based camera retailer, publish what is essentially an online photo magazine? Resnick says, "we believe the more information and knowledge we can provide, the more people will trust Adorama both as a reliable information source and as a place where they can feel comfortable buying their photographic gear."

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