From New Years Eve in NYC to New Experiences, noo.com Brings on a New CTO for its Next Venture and First Brand Extension

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After two years of marketing New Years Eve in New York, Miami, Las Vegas, and other cities, Noo Year Hospitality LLC welcomes new partner Philip Cotty as Chief Technology Officer to head up development of nooExperiences, the company's first brand extension.

The Noo Guy Trademark

Starting off as a seasonal company was the biggest challenge we've faced in launching the noo brand

After two years of marketing New Years Eve NYC, Miami, Las Vegas, and other cities, Noo Year Hospitality LLC welcomes new partner Philip Cotty as Chief Technology Officer to head up development of nooExperiences, the company's first brand extension.

Philip Cotty is a seasoned New York web developer who partnered with Mahdad Taheri to develop the company's first New Years event ticket site in 2004. Since then, Philip has designed systems and lead teams in developing internal and external web applications for companies ranging from small businesses to major Fortune 500 corporations.

"Working with Noo is a fun and engaging opportunity," says Cotty. "We are developing the next generation platform for venues, while giving our clients a powerful channel for online sales and promotion. A strong technology base puts us in a position to stay at the leading edge of features and design in this emerging industry."

"Starting off as a seasonal company was the biggest challenge we've faced in launching the noo brand," says Taheri. "We had to make a move to get our name out during the year, while sticking to our brand values and improving our technology foundations. nooExperiences and Philip Cotty allow us to create this better brand awareness and technology platform."

The company is in the process of closing a round of angel funding.

nooExperiences is expected to launch in beta late 2007. To be notified of the launch, sign up for the company's product launch mailing list at noobeginnings.com.

About Noo:
noo.com is an online presence in the hospitality and entertainment industry, made up of nooYears.com and nooExperiences.com. nooYears.com "where culture celebrates" allows event planners, promoters and venues to list their New Years events and sell tickets through the company's e-ticketing system. The website lists events from New Years Eve Cruises in New York and Nightclubs with hot New Years parties in Miami to multi-cultural New Years celebrations from around the world. Created in 2005 in New York City, 'noo' and 'the noo guy' are registered trademarks of TVI Designs.

About TVI Designs:
TVI Designs is a New York based privately owned creative agency, owned by Mahdad Taheri. TVI was formed on New Year's Eve, 2002 to provide the hospitality industry with branding and design services. Since its inception TVI has accumulated a diverse client base of restaurant groups, nightclubs, hotels, fashion and lifestyle businesses. Local and international clients include Buddha Bar, Pink Elephant, The Impulsive Group, Metromet, and the One Group. For more info visit http://www.tvidesigns.com.

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MAHDAD TAHERI
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