Intra-Focus Unveils New Brand Identity as IF Marketing & Advertising

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Austin-area advertising agency launches new website and services after rebranding process

Intra-Focus Marketing Solutions formally launched a new brand identity today with the unveiling of IF Marketing & Advertising. The new brand identity comes at the conclusion of a months-long rebranding strategy, answering a need to better represent the company's expanding scope of luxury real estate marketing and internet advertising agency services. Intra-Focus initiated a comprehensive overhaul of its brand earlier this year. The research-driven process included a complete retooling of the company's visual and verbal identity, reminiscent of its roots as "Intra-Focus" but designed to be more easily remembered and to better communicate the agency's full range of marketing and advertising capabilities "from brand to market."

IF marketing & advertising is a full-service, strategic agency that has earned a reputation for innovative marketing and, often more importantly, for unwavering accountability to their clients. Intra-Focus was founded in 2002, and they quickly emerged as thought leaders in developing strategic branding, comprehensive marketing plans and award-winning graphic design. Beneath the designs, the agency's ground-breaking CRM solution allows clients to manage all of their marketing and sales activities and to track, to the dollar, the ROI on any campaign, placement or product.

About three-fourths of IF's work is for builders and developers across the country, but other clients include hospitals, physicians, banking and financial institutions and other types of businesses from startup to Fortune 500. To date, IF has served more than 150 clients, including DHI Mortgage, Whataburger Restaurants, Sport Clips, and a growing number of top real estate developers like Cascadas de Manzanillo in Manzanillo, Mexico; the Golf Club at Briar's Creek on Johns Island, SC; and the Pivotal Group's Promontory Club in Park City, UT.

"We've enjoyed tremendous growth over the last 12 to 18 months," said Jeff Novak, CEO of IF marketing & advertising, "and the existing brand just didn't fit our full range of work anymore. We've always created great websites and e-marketing campaigns, but at the same time, we're consistently proving ourselves as a full-service agency for branding, strategy and sales management. It's time we have a brand that exhibits that."

About IF marketing & advertising
IF marketing & advertising is a rapidly growing full-service marketing agency, based in Georgetown, Texas, that combines innovative designs, strategic leadership, and up front accountability to deliver traditional and interactive marketing solutions. Leveraging marketing expertise and trendsetting creativity, IF helps clients build brand strategy and market presence that generates qualified demand and quantifiable results. Ranked the 5th largest web design advertising agency and named the number 3 fastest-growing private company in Central Texas by the Austin Business Journal in 2007, IF provides innovative marketing solutions to businesses from start-up to Fortune 500.


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Robert Cowes

Jeff Novak
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