Forget Cats, Dogs and Even Men, it is Raining Cars a Sony Ad Makes it on to the Small Screen

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Advert takes viewers into the heart of Blu-ray technology.

MoLR

Sony's latest advert, for its Blu-ray disc technology, is now showing on UK TV.

The advert, which has already attracted a cult following online, brings to life the technology behind Blu-ray disc and transports viewers into a world where anything is possible. Past, present and future all come together, in a landscape lit by blue lasers - cars fall from the sky, raindrops play drum kits and riot police clash with a raging horde of gladiators.

Created by advertising agency Fallon, the Blu-ray advert was filmed on location in an industrial chimney in Hungary. It forms part of a wider European campaign that will include cinema, print and online promotion, under the tag line 'entertainment like. no. other.' The campaign focuses on the role Blu-ray disc will play in shaping the future of entertainment, across games and film.

If you can't wait to catch the advert on TV you can view it in full at the Museum of Low Res (MoLR). MoLR is a virtual, interactive series of exhibitions where visitors can discover the capabilities of Blu-ray technology and find out for themselves how it will change home entertainment forever blu-ray.sony-europe.com/main/en/intro

Contact:
Charley Hayes
immediate future Ltd
T: 0845 408 2031
immediatefuture.co.uk/

Notes to editors

About Sony:
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the World´s Leading Consumer Brands. Sony recorded consolidated annual sales of EUR 54.96 billion (yen 7,475 billion) for the fiscal year ended March 31, 2006 and it employs approximately 158,500 people worldwide.

In Europe, Sony recorded consolidated annual sales of EUR 12.61 billion (yen 1,715 billion) for the fiscal year ended March 31, 2006, based on an average market exchange rate for the same period of yen 136 to the EUR. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 8.22 billion (yen 1,118 billion) for the fiscal year ended March 31, 2006.

For more information on Sony Europe, please visit sony-europe.com and sony-europe.com/presscenter

For more information, please contact your local PR person or:
Ruth Speakman, Sony Europe
Tel: +44 (0)1932 816994

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Charley Hayes
Sony
0845 408 2031
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