In the beginning it felt more like we were in the business of writing business plans than selling coins. We had to adjust to lots of changes in the marketplace. Our flexibility to adapt was the strength that helped us survive the evolutionary process a coin business or any business has to endure to find itself and create its niche in the numismatic world.
Beaumont, TX (PRWEB) October 23, 2007
In January of 2008, First Fidelity Reserve will celebrate its first 20 years. This milestone will be its platinum anniversary.
It was back in January of 1988, that a fledgling little Coin Company was born in Beaumont, Texas. That year, the American public was extremely excited by the fact that the U.S. Mint was once again minting gold and silver. With not much more than pure determination, encouragement from friends and family, and a little money from investors, First Fidelity Reserve began its journey on its long road to success. Its product roots were the newly minted American Eagle silver dollars and Five dollar American Gold Eagle.
Over the next few years its offerings evolved to encompass the majority of American collectible coins. One of the first principals set forth for First Fidelity Reserve was to be a coin company that shipped you what you ordered, didn't back order half of it and provide great customer service. The principal person responsible for that goal was Pam Truax the long time office manager for First Fidelity Reserve. She brought tremendous business insight, strategic ideas, and shared a true passion for the coin business. Her intelligence, relationships, and business experience helped First Fidelity Reserve in its infancy every step of the way.
Mrs. Truax said, "In the beginning it felt more like we were in the business of writing business plans than selling coins. We had to adjust to lots of changes in the marketplace. Our flexibility to adapt was the strength that helped us survive the evolutionary process a coin business or any business has to endure to find itself and create its niche in the numismatic world."
Pam Truax was instrumental in finding the company's first office space and even recruiting their senior Executives. She was a hands-on executive in building First Fidelity Reserve. In her words it was, "A great atmosphere with First Fidelity Reserve and clients embarking on the newest of the coin market with both of us learning and growing together."
Soon the small business was experiencing major growing pains from the tireless work and business acumen of its dedicated staff. The business had quickly outgrown its original location and had to move into a larger premise. With impressive business savvy the company grew even more to the point where even the new office wasn't big enough. In a relatively short time, First Fidelity Reserve had become one of the larger coin distributors in the country. In March of 1997 the company came under new ownership and in 2003 moved into even a larger office at its present home.
To celebrate the platinum anniversary First Fidelity Reserve is offering a free copy of its Diamond Anniversary newsletter, which contains award-winning information from noted rare coin authority Mike Fuljenz. Call 1-800-336-1630 and first class shipping is free.
# # #