Vancouver, WA (PRWEB) October 25, 2007
CelleCast, Inc. announced today that its cell phone radio on demand service will be available starting November 1st. With the service, radio programs are available on any phone, any time, anywhere. The ability to pause, fast forward and rewind audio is built-in to its TiVo-like subscription service for the radio. Interacting with hosts is also a keystone of CelleCast, as listeners are invited to record Talkback comments and send them instantly to the show. Westwood One's The Lars Larson Show is set as the debut talk radio program for CelleCast's upcoming launch.
"CelleCast is about empowering people to enjoy radio and all things audio on demand, on their own terms," said Andrew Deal, founder and CEO. "Users become their own program directors, deciding what they want to hear, and when. They are freed from concern about broadcast schedules and proximity to a radio."
CelleCast arrives in the marketplace as a tool to allow broadcasters to extend their audience to include anyone capable of dialing a phone number. The value to radio programs is inherent in the ability to time shift and earn additional revenue from their existing content. CelleCast features interactive advertising as part of its service, and also offers monthly subscriptions for those who prefer listening to programs without commercials.
In sneak preview mode since June 2007, CelleCast has been improving how it serves the radio industry through pilot partners Business TalkRadio Network® and Lifestyle TalkRadio Network®. Its partnership with these and Westwood One indicate the readiness of radio companies to reach listeners in new ways that are consistent with the ever-growing consumer call for content on demand.
"We are excited to be able to bring Lars Larson to an even greater nationwide audience with CelleCast," said Gary Krantz, Chief Digital Media Officer, Westwood One. "Not only will listeners have the opportunity to hear Lars on demand, but Lars himself will be able to hear opinions and feedback directly from his fans."
The Lars Larson Show is a fast-paced and irreverent mix of commentary, news-making guests, and listener calls from across the country. The Lars Larson Show, hosted by Peabody and Emmy award winning news personality Lars Larson, airs weekdays from 6:00 - 9:00 p.m. ET and is rebroadcast throughout the weekend.
CelleCast Inc. provides radio and all things audio on-demand to any phone, any time, anywhere. Starting with an emphasis on talk radio programs, it will soon expand into a variety of sports, inspirational, educational, ethnic and specialty programming. All content is free of charge to listeners on the ad-supported system. Its breakthrough universal accessibility is also available with commercial-free programs on a monthly subscription basis. For more information, visit http://www.CelleCast.com.
About Westwood One
Westwood One (NYSE: WON), the country's leading provider of audio content and programming, provides over 150 news, sports, music, talk, entertainment programs, features, networks and live events. Through its subsidiaries, Metro Networks/Shadow Broadcast Services, Westwood One provides local content to the radio and TV industries including news, sports, weather, traffic, video news services and other information. Westwood One serves more than 5,000 radio stations. For more information, visit http://www.westwoodone.com.
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