Parallels Video Contest Asks Filmmakers "Why Choose?"

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SWsoft, maker of award-winning software that lets users run the Windows operating system on a Mac, is sponsoring a video contest that encourages amateur and professional film makers around the world to share an experience where they didn't have to choose between two great options - just like not having to choose between buying a Mac or a PC when using Parallels Desktop for Mac software.

SWsoft, maker of award-winning software that lets users run the Windows operating system on a Mac, is sponsoring a video contest that encourages amateur and professional film makers around the world to share an experience where they didn't have to choose between two great options - just like not having to choose between buying a Mac or a PC when using Parallels Desktop for Mac software.

Entrants are encouraged to use any artistic medium -- a short film, animation, song, narration, photography, etc -- to create an original "Why choose?" video. Videos do not need to include Parallels Desktop for Mac or any kind of computer technology; any experience that involves taking advantage of two or more choices, rather than sacrificing one for the other, is valid for entry.

Since the contest is all about not having to choose, the contest winners won't have to choose his or her prize either. The grand prize winner will receive a trip for two to MacWorld 2008 in San Francisco, as well as a fully-loaded filmmaker's kit that includes: a new 17" MacBook Pro, a Sony HDR-SR7 HD Handycam Camcorder and a filmmaking software bundle. Runner-up prizes include a 13" Macbook with Windows XP Professional running on Parallels Desktop and an 8GB iPhone. In addition, each of the top ten finalists will receive a free copy of Parallels Desktop 3.0 for Mac - named PC World Magazine's #6 "Best Product of 2007."

Parallels is encouraging colleges, universities, film and art schools, and high schools, to register their school for the "Why Choose?" video contest. If the winning entrant is a student at a registered school, the schools department will receive a $10,000 IT grant, to help them bring cutting-edge technology to their classrooms.

"The 'Why Choose?' contest encapsulates what Parallels is all about -- not having to choose between two -- or more -- great options," said Benjamin Rudolph, Director of Corporate Communications at Parallels "Our intent is to give creative minds a global venue to share an experience where they accomplished more by taking advantage of all the options in front of them, rather than just picking one or the other."

Entry requirements:

  •     Submissions will be accepted from contestants all around the world.
  •     Entries may use any artistic medium to create their original video
  •     Videos must be less than 3 minutes in length.
  •     Videos must be uploaded to YouTube. Once uploaded, entrants should email a link to their video, along with their complete contact information to videocontest @ parallels.com.
  •     All entries must be received by 11:59 PST on December 9, 2007. Winners will be announced on December 27th.
  •     The first 100 entries will receive a Parallels 'Why Choose?' T-shirt. Contestants may enter as many times as they wish, however each entry must be unique.

Videos will be judged by the Parallels product team and the winning submissions will be highlighted in a special section of the Parallels booth at MacWorld in January.

The complete contest rules and more information are available at http://www.parallels.com/videocontest.

About Parallels Virtualization Products:
Parallels, an SWsoft company, provides innovative desktop and server virtualization software for Windows, the Macintosh, and Linux. Recently ranked #6 on PC World's "100 Best Products of 2007" list and already used by more than half a million people worldwide, Parallels virtualization technology is revolutionizing the way we use computers. For more information on Parallels products, please visit http://www.parallels.com.

About SWsoft:
SWsoft is a global leader in virtualization and automation software that helps consumers, businesses, and service providers optimize their use of technology. The company's software powers more than 130,000 servers and 650,000 desktops worldwide. The SWsoft product line includes Virtuozzo -- the leading operating system virtualization solution, Parallels -- the leading desktop virtualization product, and Plesk - the leading server automation software. Founded in 1999, the company has offices throughout North America, Europe, and Asia. For more information, visit http://www.swsoft.com.

Media Contact
Benjamin Rudolph
Director of Corporate Communications
ben @ swsoft.com
425 282 6446 direct
202 437 6701 mobile

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WILLIAM BAKER