It's a totally new advertising concept
Salt Lake City, Utah (PRWEB) October 23, 2007
Merchants trying to reach the Latter-day Saint or Mormon market are being offered an online advertising strategy at http://www.exclusivelyLDS.com that will give them more profits, higher visibility and bring their products and services closer to their target audience.
"It's a totally new advertising concept," said Gaylen Rust, founder of exclusivelyLDS.com. "There's nothing like it anywhere." The unique features include no commissions on sales, no click-through fees, and a generous sliding scale that makes it affordable for small, home-based businesses as well as large mega-companies to advertise their products and services."
The exclusivelyLDS.com web site, which officially launches November 1, is very user friendly and designed just like a neighborhood with streets, storefronts, and newsstands. Companies will be able to buy advertising space on buildings and sell everything from jewelry, books, music, emergency kits, and missionary apparel to tours and clothing. If budget is a factor, smaller vendors can buy advertising booth space in "outlet stores" or the "street fair."
"Compared to other Latter-day Saint online marketing opportunities, exclusivelyLDS.com is extremely affordable. We have advertising space for any person or company that has a product or service aligned with the values of the Latter-day Saint or Mormon Church. We welcome anyone from any faith," said Rust.
To attract and retain advertisers, Rust said "we are committed to using every medium available to get the word out about who is advertising on our site." These include extra billboards inside the web site, as well as television, print and radio advertising that mention specific advertisers.
Rust believes the exclusivelyLDS.com web site will have its greatest appeal to members and merchants of the Latter-day Saint or Mormon faith who live outside of Utah. "Those living outside the Intermountain West are hungry for products and services targeted to the Latter-day Saint market; products they can't get in their hometown. For merchants living outside Utah, the advantage is obvious - access to thousands of potential buyers," said Rust.
"Our parent company has been active in the Latter-day Saint marketplace for over 10 years. They understand what it takes to reach this target market and have made a commitment to do so. We're getting excellent feedback from both newsletter subscribers and vendors about the concept of a neighborhood shopping experience," said Rust.
According to Rust, subscribers are joining in droves because subscribing to the exclusivelyLDS.com newsletter is free and new subscribers can win exciting prizes like trips to China, cruises, iPods, CDs, or a $250 American Express gift card. Feedback surveys also indicate most enjoy the insightful articles and interviews.
exclusivelyLDS.com is a new online concept created by Gaylen Rust and a team of professional colleagues providing products, services and lifestyle ideas for the Latter-day Saint or Mormon community. Through multiple online offerings that include informational newsletters, a huge shopping mall, and social exchanges with LDS-oriented writers and commentators, exclusivelyLDS.com intends to be the largest online resource for members of the Latter-day Saint or Mormon faith. Hundreds of advertising spots are available on the web site - from monthly low-cost booths on the outlet block to long term annual sponsorships of storefronts - as well as the newsletter, that will give businesses major exposure. The exclusivelyLDS.com newsletter delivers thought-provoking and inspiring ideas to families and individuals, showcases LDS businesses, while introducing amateur artists, musicians and authors.
For advertising information:
James Rust, Advertising Manager