Sunriver, OR (PRWEB) October 24, 2007
Successful consultants, authors and professional service business owners are invited to take their business to the next level with the new business mentoring program, EnergizeMarketing Action Group, (http://energizegrowth.com/energizemarketingAG2.shtml). Starting November 20, 2007, this four-month program consists of eight live, interactive tele-seminars, online learning programs, and group accountability sessions led by renowned marketing strategist, Lisa Nirell.
"For many professional services firms, it's not that you don't know how to market your services. It's just that you don't. You know you should, but something always seems to get in the way," said Lisa Nirell, Chief Energy Officer of EnergizeGrowth.com. And the dreams of taking your professional service business to new heights never materialize because not enough people know about who you are and what you can offer."
According to Michael W. McLaughlin, co-author with Jay Conrad Levinson, of Guerrilla Marketing for Consultants, "Most professional service marketing follows a predictable strategy -- a series of 'safe' marketing decisions based on what's being done by others. The result is me-too marketing that does little to differentiate you from competing firms."
To help professional service providers avoid the "me-too" marketing syndrome, Nirell has developed the EnergizeMarketing Action Group. Designed for those individuals who have a profitable business, but seem to be hitting a growth plateau; this business mentoring program specifically addresses the issues of business owners who might consider themselves a "reluctant marketer."
One such marketer was Patricia Bramhall, CEO of Tydak Consulting Services LLC. She joined the Action Group this year. The results have been very positive. According to Bramhall, "Learning Marketing Ball gives my team a system to know exactly where we are in the client prospecting process. As a result, we waste less time on the wrong marketing activities. Since launching the new EnergizeMarketing strategy, I've closed at least $500K in new business."
To learn more about the EnergizeMarketing Action Group and to download the free teleclass recording, "Get Energized About Your Marketing," go to: http://energizegrowth.com/energizemarketingAG2.shtml
About Lisa Nirell/EnergizeGrowth.com:
Lisa Nirell is the Chief Energy Officer of EnergizeGrowth LLC (http://www.energizegrowth.com) in Sunriver, Oregon. Since 1983, she has helped service professionals overcome the frustration of working with unprofitable clients.
In the past four years, her clients have generated over $84 million in new business. She has not only helped companies such as MorganStanley, OppenheimerFunds, and Microsoft -- she has worked with hundreds of consultants. Lisa is also a certified Action Plan Marketing™ Advisor, a proven marketing planning system used by hundreds of professional services firms worldwide.
She is an award-winning business columnist for several magazines -- including The San Diego Transcript, Vistage (formerly TEC International), Cincom Expert Access, and Renaissance Executive Forums.