Mercedes-Benz of Sacramento Knows Women Car Buyers Mean Business

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Mercedes-Benz of Sacramento becomes a female friendly dealer certified by AskPatty.com

"When it comes to the purchase of new vehicles, women are in the driver's seat -- both as buyers and influencers." says James Crowley, General Manager of Mercedes-Benz of Sacramento, California. That's where our dealership's Mission Statement and AskPatty.com certification come in.

The Mercedes-Benz of Sacramento dealership lives by its mission statement that: "Our culture guarantees a world class experience for our clients and employees through trust, integrity and dedication as the premier luxury dealership in Northern California," says James. "And our mission statement extends to customers both offline and online."

James and his team at Mercedes-Benz of Sacramento know that more than half of online women (54%), according to Internet Research Group, log onto the Internet to gather information and do research, and their chief goals are to save time and money.

The Mercedes-Benz of Sacramento dealership invests a vast amount of time a resources and dedicates staff to handle Internet lead and phone traffic. The dealership is also one of the newest additions to the AskPatty.com network of 'female friendly' certified dealerships.

"Ask Patty applauds Mercedes-Benz of Sacramento's commitment to address the needs of the female consumer," stated Jody DeVere, President of AskPatty. "This dealership is a prime example of excellent customer satisfaction and taking the step to become Female Friendly certified just exemplifies that commitment."

"Ask Patty is proud to have the Mercedes-Benz of Sacramento participating in the program," stated Peter Martin, CEO AskPatty.com, Inc. "Their commitment to improve the experience of women consumers speaks volumes about their organization and their progressive thinking."

James adds that "we are proud to be a certified AskPatty.com dealer because we understand that women use the Internet when shopping for a car. We also know that websites like AskPatty.com help women accomplish their information gathering and research goals. As an AskPatty.com certified dealer, we are telling women that they can trust us, that we understand them and that we will take care of them."

Women have become a formidable force in business, automotive purchases, and business travel...and are surpassing men in the use of the Internet to manage it all. The facts are this; women purchase more than 50% of all new vehicles, 48% of all used vehicles, influence 80% of all sales, comprise 40% of all business travelers, influence 80% of all luxury and family travel, own 38% of all US businesses contributing $1.6 trillion to the national economy, and have now reached 59% of all Internet users according to market research compiled by Road & Travel.

Mercedes-Benz Sacramento:
As a premier luxury dealership in Northern California, Mercedes-Benz of Sacramento is a well established dealership in the community and has been at the same location for over 45 years. They are and AskPatty.com certified dealer and can be found online at http://www.MBSacramento.com

About AskPatty.com, Inc.:
Ask Patty provides women consumers an opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty website by going to http://www.askpatty.com. The Ask Patty advisory panel of automotive expert women is headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.
Ask Patty Female Friendly dealers represent many brands, including Chrysler, Jeep, HUMMER, GMC, Cadillac, Pontiac, Buick, Ford, Lincoln, Mercury, Mitsubishi, Toyota, Honda, Mazda, Saab, Acura, Nissan, Kia, Hyundai, Mercedes Benz, BMW, and many others.

AskPatty.com is a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, (http://www.waai.com), on the Women's Board of the Car Care Council, (http://carcare.org), a SEMA member (http://www.SEMA.org) and a member of the SEMA Business Women's Networking Group.

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training Ask Patty Female Friendly certified dealerships can increase their share of the largest and fastest growing demographic of new vehicle buyers in the U.S. -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.

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James Crowley

Jody DeVere
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