We are extremely pleased to be joining the Media Initiatives Group of companies and a team that has already shown its firm commitment to the US market. Our marketing expertise and depth of client experience complements the company's existing offering and builds-out MIG's ability to deliver customized pay-for-performance and lead generation programs on an international basis.
New York, NY (PRWEB) October 25, 2007
DeSilva + Phillips, media investment bankers, announces that its client Dedicated Marketing Solutions, Inc., has been sold to Media Initiatives Group (MIG).
Dedicated Marketing Solutions, known as Dedicated Networks, is one of America's leading performance marketing networks, offering advertisers premium placements on high quality web destinations such as CarDevotion.com, ClassesOnlineUSA.com, PharmDaily.com and TheAmazingRate.com. Proprietary technology allows DMS to identify sites and creative assets that are performing best and optimize client campaigns accordingly, ensuring maximum ROI and minimum wasted ad dollars. Its Web site is at http://www.dedicatedla.com.
London-based Media Initiatives Group, known as MIG, is the UK's leading independent media sales house. MIG first entered the US online advertising market in early 2006 when it successfully launched premium network eType to meet the growing demand from premium publishers in the US looking for customized service. Today eType has exclusive third party sales contracts with some of the world's largest web publishers including The Times, The Sun and Hello! magazine in the US; and hi5, National Rail Enquiries, Miniclip and The Weather Channel in the UK.
Jay MacDonald, the DeSilva + Phillips partner who advised DMS in the transaction, said: "We were delighted to represent Dedicated Marketing Solutions (DMS) as they are one of the US's pre-eminent performance marketing networks, offering advertisers premium placements on high quality web destinations. DMS co-founders Scott Yamano and Chris Berman have built a highly profitable and extremely scaleable advertising network and with the added resources of MIG's global asset base, will continue to add superior value for publishers and advertisers for years to come."
Scott Yamano, CEO of Dedicated Marketing Solutions, commented: "We are extremely pleased to be joining the Media Initiatives Group of companies and a team that has already shown its firm commitment to the US market. Our marketing expertise and depth of client experience complements the company's existing offering and builds-out MIG's ability to deliver customized pay-for-performance and lead generation programs on an international basis."
Commenting on the acquisition, Alan Greaney, CEO of MIG said: "Dedicated Marketing Solutions has built a profitable and highly attractive business. Our acquisition of the company is a strategic move that will bolster MIG's international performance-marketing offering, building on the strides made in the past year. This is the first online acquisition for MIG and we are delighted to be starting our aggregation plan in the US with the DMS team."
About Dedicated Media Solutions:
Dedicated Media Solution's Dedicated Networks, based in Los Angeles, creates, plans and executes the best possible media and marketing programs for digital advertisers, using a broad range of products, services and inventory. Through its proprietary network and other customized marketing plans, Dedicated Networks deliver the right business results on time and on budget, maximizing clients' returns on their investments.
With more than 20 years of combined online media experience, and an extensive online portfolio, Dedicated Networks is well positioned to recognize potential opportunities in the market place and utilize them to clients' advantage. Dedicated Media, a business unit of Dedicated Networks, owns a growing list of exclusive web properties serving audiences and advertisers in a variety of channels - from Automotive and Education, to Entertainment and Health. In addition to banner placements and rich media, these publishers offer unique programs such as elaborate homepage takeovers, sponsorships, and content integration.
About Media Initiatives Group Ltd:
Formed in 1994, Media Initiatives Group Ltd, (MIG), is the UK's leading independent media sales house. Wholly owned by its Directors, the company operates a number of successful on and offline companies throughout the world and today MIG has offices in London, New York and Los Angeles.
eType is the Group's premium online advertising division, with over seven years' highly successful experience in managing publishers online sales. eType holds exclusive contracts with some of the world's largest online brands including The Weather Channel, Miniclip, hi5 and National Rail Enquiries.
Accelerator is MIG's intelligent, performance-based advertising network. Rather than running ads in a specific channel (e.g. automotive, sport, entertainment), which can limit the reach, Accelerator network only serves an ad that appeals to that specific user, based on his previous surfing behavior, hence the term "performance-led".
For more information regarding MIG's offline divisions, Media Initiatives, Concourse Initiatives and Ambient Planet, please visit http://www.initgroup.com.
About DeSilva + Phillips, Media Investment Bankers:
DeSilva + Phillips is a New York-based investment bank specializing in the media and digital media industries. We provide M&A services and private placements of debt and equity to the digital and traditional media industries and healthcare media. DeSilva + Phillips has completed more than 185 transactions since 1996, including Guideline's acquisition by infoUSA, Mediabistro's acquisition by JupiterMedia and Falk eSolutions AG's acquisition by DoubleClick. DeSilva + Phillips Corporate Finance LLC is a member of FINRA and SIPC. For more information visit Mediabankers.com.
Sam Schulman DeSilva + Phillips, Media Investment
For more information about MIG please contact:
Media Initiatives Group
T: 020 7436 5525