The Internet has changed everything
Plaistow, NH (PRWEB) October 24, 2007
Dianna Huff, President of DH Communications, Inc. is hosting a teleclass (http://www.dhcommunications.com/marketing/teleclass.htm) on managing Internet-based communications crises featuring crisis management expert Jonathan Bernstein.
"The Internet has changed everything," says Huff. "Nothing is private anymore and crises are no longer limited to large corporations. These days, companies of all sizes and types must be diligent in tracking what's being said about them on the Internet -- including blog posts, podcasts, and Websites -- and have a plan in place to deal with false and/or highly negative attacks."
Huff's teleclass guest, crises management expert Jonathan Bernstein, says 25% of the crises he's responded to in the last year were entirely Internet based -- and in fact, the Internet has played a role in 90% of the crises he's worked on in the last five years.
However, many companies are not prepared for these attacks. According to an October 8, 2007 article in B2B Magazine, 57% of companies surveyed lack a crisis plan. In fact, 23% of respondents said it took three months to a year for their brand to recover from a crisis.
In this 60-minute teleclass, Bernstein will discuss why marketing and PR professionals must be adept at what he calls Internet Counter-Intelligence -- neutralizing or minimizing damage from online attacks on a global scale.
Attendees will learn how to conduct their own vulnerability audit, develop strategies for identifying corporate foes, and plan the action steps need should a crisis hit.
The teleclass is scheduled for November 13, 2007 from 2:00 to 3:00 p.m. Eastern and is open to all marketing, public relations, and communications professionals, consultants, and individuals. The event also includes a live question and answer period with Bernstein. Cost is $59. Each attendee will receive a studio-quality recording and transcript. To register, visit: http://www.dhcommunications.com/marketing/teleclass.htm
About Dianna Huff:
A veteran B2B marketing communications pro since 1993, Dianna Huff is president of DH Communications, Inc., a Boston-area firm offering B2B marketing communications consulting and SEO copywriting. Huff also produces an e-newsletter, The MarCom Strategist, and is the author of the MarCom Writer blog. Find out more at http://www.dhcommunications.com
or call 603-382-8093.
About Jonathan Bernstein:
An internationally recognized crisis management consultant, Bernstein is President of Bernstein Crisis Management, Inc., a consultancy providing a full spectrum of crisis management services: crisis prevention, response, planning, training and simulations. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting.
A popular speaker, Jonathan gives presentations on crisis management and training to colleges and universities, large and small businesses, and trade association conferences. Learn more by visiting: http://www.bernsteincrisismanagement.com.