Tampa, FL (PRWEB) October 25, 2007
Dunn&Co. today announced the company received an Excellence in Advertising on Television (EAT) award from Nation's Restaurant News, the only awards specifically recognizing advertising excellence in the restaurant industry. Dunn&Co.'s 'Boardroom' commercial for client The Melting Pot was honored for 'Best Use of Humor in a Television Commercial.'
"Nation's Restaurant News is the industry's most notable publication, and we are thrilled to have the campaign recognized by the experts in restaurant advertising," said Dunn&Co. President Troy Dunn. "Everything we create for The Melting Pot is infused with fun, and 'Boardroom' follows this ongoing theme. The spot shows how a memorable dining experience at The Melting Pot can positively, and amusingly, affect its guests' behavior."
Nation's Restaurant News is the only newsweekly publication in foodservice. The awards for Excellence in Advertising on Television and Radio were presented during the 2007 Multi-Unit Foodservice Operators (MUFSO) Conference in Los Angeles, Ca., October 1, 2007. MUFSO is managed and produced by Nation's Restaurant News.
"The success of 'Boardroom' signifies how well Dunn&Co. understands the Melting Pot brand and our consumers," said Kendra Sartor, Vice President, Brand Development, The Melting Pot. "We view Dunn&Co. as an extension of the Melting Pot organization. They have become intimately involved in our brand, evident in the level of creative they produce on our behalf. Melting Pot has experienced explosive sales growth with Dunn&Co as our valuable partner for three years."
"The great thing about this award is it proves the power of a good idea," added Dunn. "'Boardroom' was executed on a limited budget; however, we were able to create a concept that struck a chord with the judges. Good ideas make things happen, not necessarily large budgets."
All campaigns and commercials are judged by a panel of leading advertising, production, media and creative executives. The winners are selected on the basis of creativity, originality and effective use of the advertising medium. Madigan & McManus, Inc., a full service marketing communications agency, administers the awards.
Dunn&Co. is a full-service advertising and marketing communications firm housed in a century-old, former cigar factory near Tampa's historic Ybor City. Dunn&Co. provides award-winning, creative solutions for clients worldwide, including: GE Healthcare, Baxter Healthcare, Zubrowka Bison Grass Vodka, California's Jewel Collection Wines, The Melting Pot, First Watch Restaurants, and Shells Seafood Restaurants. To learn more, visit http://www.dunn-co.com.
About The Melting Pot Restaurants Inc.:
With more than 123 restaurants nationwide and over 47 locations currently in development, The Melting Pot Restaurants Inc. is the country's premier fondue restaurant franchise. At The Melting Pot, fondue becomes a memorable four-course dining experience where patrons can dip into something different. Guests enjoy a choice of four flavorful fondue cooking styles and a variety of unique entrées combined with special dipping sauces. The menu also includes creamy cheese fondues, lively salads, fine wines and mouthwatering chocolate fondue desserts. Founded in 1975, The Melting Pot's corporate headquarters are in Tampa, Fla. For more information visit http://www.meltingpot.com.