New Marketing eBook Gives Small Business Owners a Marketing Edge

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Written over the course of over 2 years, this marketing ebook was written with small business marketing in mind... how to make small business marketing easier for small business owners. "Marketing in a Minute" covers print marketing, online marketing, branding, email marketing, Web sites, direct mail, newsletters, press releases and more, in simple, plain speak for the small business owner or marketer.

When Seattle-area marketing expert Sharon Long Baerny sat down to write her marketing ebook, "Marketing in a Minute," well, let's just say it was already written.

Baerny--whose copywriting agency's client list includes high tech giants like Expedia.com and Microsoft--had written a popular weekly marketing tip for years. Called "Sharon's Marketing Minute," the weekly tips were written for small business owners and marketers who needed marketing help but couldn't afford to hire Baerny's agency, We Know Words. They were called "marketing minutes" because each could be read in under a minute. "I'd time myself reading them before sending them out just to be sure," laughs Baerny.

When she stopped doing the marketing tips, the small business subscribers begged her to compile them all into one marketing book. Hence, the production of the ebook, "Marketing in a Minute."

"Like any company, small business owners want to grow their companies. But growth requires sales and sales require marketing," says Baerny. "I knew that many small business owners struggled with marketing but couldn't afford a marketing consultant or professional copywriter. So each week for 2 ½ years I wrote a new marketing tip and emailed it to those small business marketers who subscribed. And it only made sense to put all those tips together into one helpful resource."

Baerny, who started her Seattle-area copywriting agency in 2000, set to work compiling over 100 marketing tips into an ebook earlier this year. Baerny named it "Marketing in a Minute" because each of the 104 bite-size tips can still be read in under a minute--and implemented nearly as fast. "Marketing in Minute" is a useful marketing resource for any small business, including:

  • Bookkeepers, accountants and attorneys
  • Personal services like florists and drycleaners
  • Home repair and handyman services
  • Plumbers, electricians and landscapers
  • Retail stores and restaurants
  • Auto mechanics and tire shops

But it's also an effective marketing tool for those of who work for big companies but independently, meaning they create a lot of their own marketing, like sales people, real estate agents and insurance agents.

See sample tips from "Marketing in a Minute" at http://www.marketinginaminute.com. And discover how the best marketing strategies don't have to be complicated-just smart.

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Sharon Long Baerny
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