International Society of Hospitality Consultants and MindFolio Team With Cornell's Center for Hospitality Research

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ISHC and MindFolio join Cornell's Center in disseminating Hospitality and Hotel Industry Research.

ISHC members have considerable hospitality expertise, and MindFolio is a brand developer that uses sophisticated consumer decision methodology; we are delighted to have them join our corporate friends program.

The International Society of Hospitality Consultants (ISHC) and MindFolio have joined the team of corporate friends of Cornell University's Center for Hospitality Research. Friends of the center provide financial and other support to advance its mission of creating and distributing new hospitality-related knowledge and hotel industry research.

"These are two top-notch organizations," observed Professor David Sherwyn, academic director for the center. "ISHC members have considerable hospitality expertise, and MindFolio is a brand developer that uses sophisticated consumer decision methodology; we are delighted to have them join our corporate friends program."

Visionary Leaders in the Development of Hospitality Industry Research

The International Society of Hospitality Consultants (ISHC) is a professional society of leading consultants in the hospitality industry. ISHC currently has 200 members in 21 countries, with work experience in over 60 countries. Membership is by invitation only, and ISHC members are all principals, owners, directors or the equivalent thereof in their respective firms. ISHC was founded in 1988 in recognition of the need for a source of professional, unbiased advice on many different hospitality industry related issues. All members are required to abide by the ISHC Code of Professional Conduct. Based in Alexandria, Virginia, the society's members represent over 50 different areas of specialty expertise. ISHC

MindFolio develops visionary concepts and master planned experiences for leisure, retail, residential, and working environments, including the hospitality industry. Part of its conceptual work is based on decision science, which allows rigorous analysis of consumers' needs and preferences. With offices in London, Chicago, and Düsseldorf, MindFolio has worked with numerous global brands to provide such services as concept definition, branding, customer choice modeling, customer satisfaction, and experience metrics. MindFolio

About the Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 65 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly (formerly the Cornell Hotel and Restaurant Administration Quarterly). To learn more about center and its projects, visit The Center for Hospitality Research.

Center partners and sponsors: AIG Global Real Estate Investment, American Airlines Admirals Club, Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, Expedia, Inc., Four Seasons Hotels and Resorts, HVS International, JohnsonDiversey, Inc., LRP Publications, Marriott International, Inc., Marsh's Hospitality Practice, Mobil Travel Guide, Nestlé, PricewaterhouseCoopers, Proskauer Rose LLP, Smith Travel Research, Southern Wine and Spirits of America, Inc., SynXis (a Sabre Holdings Corporation), Taj Hotels Resorts and Palaces, Thayer Group of Companies, Travelport, WATG, and WhiteSand Consulting.

Center friends: • American Tescor, LLC • Caribbean Hotel and Restaurant Buyers Guide • Cody Kramer Imports • Cruise Industry News • DK Shifflet & Associates • • Estrela Marketing Solutions • EyeforTravel • Fireman's Fund Insurance Company • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality Financial and Technology Professionals (HFTP) • • • Hotel Asia Pacific • Hotel China • • Hotel Interactive • Hotel Resource • International CHRIE • International Hotel and Restaurant Association • International Hotel Conference • International Society of Hospitality Consultants (ISHC) • iPerceptions • KPMG Japan/Global Management Directions • Lodging Hospitality • Lodging Magazine • Milestone Internet Marketing • MindFolio • PKF Hospitality Research • The Resort Trades • RealShare Hotel Investment & Finance Summit • • Shibata Publishing Co. • Synovate • The Lodging Conference • TravelCLICK • UniFocus • WageWatch, Inc. • WIWIH.COM


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