Celebrate America Recycles Day by Recycling Cell Phones

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Keep America Beautiful, Sprint and ReCellular team up for the Cell Phone Round-Up, a campaign that promotes recycling cell phones in celebration of America Recycles Day.

The goal of the Cell Phone Round Up is to provide a fun way to show people how easy it is to recycle a retired cell phone

Join Keep America Beautiful (KAB), Sprint and ReCellular in recycling cell phones in celebration of America Recycles Day. Together, everyone can help recycle the 130 million cell phones sitting unused in drawers and closets across America. The Cell Phone Round-Up campaign will surround Nov. 15, America Recycles Day.

The goal of the Round-Up is to raise awareness about recycling cell phones and collect retired cell phones to benefit KAB. Keep America Beautiful affiliates across the country will be leading local and regional events to promote the Round-Up, pass out postage-paid recycling envelopes, and collect retired cell phones. To support the Cell Phone Round-Up at large, visit thecellphoneroundup.com to print a free postage-paid mailing label.

"The goal of the Cell Phone Round Up is to provide a fun way to show people how easy it is to recycle a retired cell phone," said G. Raymond Empson, president of Keep America Beautiful. "The best part of this program is virtually everyone has one or two unused, retired cell phones that could be recycled. With more than 130 million retired cell phones each year, we think it is vitally important that the cell phone industry provide an easy-to-use, free solution to safely recycle cell phones."

It is estimated that there are tens of millions of phones currently unused, and the available supply of unwanted cell phones will continue to increase. The average consumer retires his or her cell phone approximately every 16 months. The Cell Phone Round-Up is a November promotion of Keep America Beautiful's year-round "Wipe Out Wireless Waste" campaign, which is conducted with the support of Sprint and ReCellular.

For additional information about the Cell Phone Round-Up, please visit thecellphoneroundup.com.

About Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation's largest volunteer-based community action and education organization. This national nonprofit forms public-private partnerships and programs that engage individuals to take greater responsibility for improving their community environments. The Great American Cleanup™ is the organization's signature program that mobilizes millions of volunteers to improve their communities through hands-on participation. For more information on "Wipe Out Wireless Waste" or to locate a local Keep America Beautiful affiliate, visit kab.org/.

About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 54 million customers at the end of the second quarter 2007; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and a global Tier 1 Internet backbone. For more information, visit sprint.com.

About ReCellular, a global leader in recycling cell phones
With offices in the United States, Hong Kong, and Brazil, ReCellular Inc. is the world's foremost collector, reseller and recycler of used cell phones and accessories. We provide solutions for the collection, reuse and recycling of used personal electronics that generate financial return for our partners, quality products for our customers, funding for charity organizations, and protection of the environment. Corporate and wholesale information is available at ReCellular.com.

Meredith Newman, ReCellular

Robert Wallace, Keep America Beautiful

Lisa Zimmerman-Mott, Sprint


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