Puts Real in Virtual Reality Trade Show With Vivid Environments, Better 3-D Interactivity Indianapolis Innovator Sharpens Marketing Tool

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We want our clients to be able to focus on what they do best, and leave the rest to us. Inc. unveiled the new standard in virtual reality marketing and virtual-commerce, a Web-based trade show that comes closer to mirroring the experience of a physical trade show than anything available in the world.

The company's Oct. 15 to 26, 2007, show for The Powder Coating Institute features life-like avatars or computer modeled "people" that attendees maneuver through a vivid, three-dimensional exhibit hall, rotunda or lobby and lecture hall. Exhibitors and attendees interact with one another seamlessly, using cutting-edge technology that puts the focus on the show experience and doing business.

The company also offers a similarly realistic, but technologically seamless virtual commerce center for both business-to-business and business-to-consumer applications. "We make virtual marketing, not only easy, but enjoyable for our clients," said Rick Ashley, president and founder of Inc. "Web-based marketing is here to stay, and for a good reason. It links businesses with partners and customers all over the world, its return on investment is easy to track, it helps stretch your marketing budget and it can perfectly complement all of your other marketing tactics."

Nothing will take the place of doing some business face-to-face, according to Ashley Virtual reality trade shows and virtual commerce centers have simply taken their place in the smart, savvy marketing professional's toolbox, along with that personal interaction.

"Remember when everybody thought Web sites were unnecessary and the Internet could never be useful for sales or marketing?" Ashley continued. "How many businesses do you know now that would be caught without a Web site of some kind? We're seeing the same phenomenon happening, except more rapidly, with virtual reality marketing," said Ashley.'s virtual reality trade show for PCI will be live, 24 hours a day for the full 11 days of the show to better accommodate the show's global reach. The company also is assisting exhibitors in building booths.

"We deliver a genuinely turnkey product," said Ashley. "We want our clients to be able to focus on what they do best, and leave the rest to us."

For more information about Inc., call toll free, 866-479-5261, visit or call 1+317-920-6100., Inc. is located in Indianapolis, Indiana, USA.


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