SEO and PPC are the two solutions underneath the umbrella of Search Engine Marketing, but providers in the auto industry are sweeping SEO entirely under the rug
Los Angeles, CA (PRWEB) October 24, 2007
Nobis Automotive, a Search Engine Marketing branch of Nobis Interactive that caters specifically to the retail automotive industry, has developed what they consider revolutionary SEM and SEO products to the automotive industry.
"We were quite aware of applying terms like 'true' and 'product' in regards to our automotive SEM solutions", says Terrence Gordon, President and Co-Founder of Nobis. "Through our research, we have developed a unique SEM/SEO add-on that is not only fully customizable but 100% supplemental and adaptive to any website solution a dealer is currently using. We view it almost as a tangible product that we then apply SEO/SEM services to that are truly honest, fully accountable and completely 'white hat'".
"True PPC" is Nobis Automotive's Paid Search Management offering, while "True SEO" represents the company's organic or natural Search Engine Optimization feature. The "True SEO" system contains custom-developed SEO web pages including content and links, and serves as an extension of a dealer's existing website making it an ideal candidate for top Organic Search Engine rankings.
"SEO and PPC are the two solutions underneath the umbrella of Search Engine Marketing, but providers in the auto industry are sweeping SEO entirely under the rug", explains Gordon. "We witnessed a Search demo at NADA where the SEM provider actually had the Organic listings on Google blacked out and labeled 'middle results'. Perhaps it's a lack of knowledge, profitability, or a belief that it can go unaddressed...the reality is that dealers running both our SEO and PPC programs are receiving 40-60% of their Search traffic from Organic...not to mention better overall success than just PPC alone".
Nielsen ReelResearch reports that when a brand name was found in both the paid and organic results, the brand attracted 92% of total clicks on the page vs. 60% of clicks without paid results. iCrossing's report, "Search Synergy" looked at the opposite scenario by adding organic rankings to an existing paid campaign and reported increases in clicks by 91.80%, visitors by 40.69%, actions by 45%, and most notably - orders by 44.92%..
"We are a full-service Online Marketing Agency first", says Carl Martin, CEO of Nobis Interactive. "Our core expertise lies with National clients whose websites require extremely aggressive SEO and SEM programs to stay competitive. We just happened to see a niche in Automotive after we had enormous success with one local dealer's organic SEO program, whose increases in sales and service leads hit the thousands. The truth is that we've been doing this for many years, but the geo-targeted nature of automotive search is a load off from what we're used to."
Nobis Interactive is a full-service online marketing agency with offices in San Diego and Los Angeles maintaining clients such as eBay, Experian in addition to large automotive groups across the country. For additional information please visit http://www.NobisInteractive.com or call 866-96-NOBIS.