Alan Rosenspan to Present What's Working NOW! Webinar on How to Maximize Results from a Limited Marketing Budget

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Industry leader Alan Rosenspan, originator of the "Marketing on a Shoestring" awards and developer of the Creative Strategy course for the DMA, will present an online training module on current best practices in cost-effective direct marketing. Entitled "How To Do Effective Direct Mail Marketing On A Limited Marketing Budget," the 90-minute webinar will take place on Tuesday, December 11 starting at 11:30 AM EST.

Training and development firm Working NOW! is teaming with Conference Call University and DM2-DecisionMaker to present an online training session on cost-effective direct response marketing. Award-winning Marketing Pro Alan Rosenspan will be the instructor. The program will take place on Tuesday, December 11 from 11:30 AM until 1:00 PM EST (15:30 - 17:00 GMT).

Rosenspan, originator of the "Marketing on a Shoestring" awards and Developer of the Creative Strategy course for the DMA, will present an educational module entitled "How To Do Effective Direct Mail Marketing On A Limited Marketing Budget." Cost for the live 90-minute webinar is $119 with an unconditional money-back guarantee of complete satisfaction. All registrants will receive a complete audio-visual copy of the program. Early registrants will receive several valuable bonuses.

Drawing on a highly successful 25 year career Mr. Rosenspan will present dozens of current best practices and proven ways marketers can drive down direct mail costs and stretch available marketing dollars. All while maximizing response rates and overall profitability. Heavy emphasis will be placed on more recent results, trends and developments in direct mail marketing.

Examples and case study results from such companies as Abbott Cards,, DHL, The MathWorks, Scotts LawnService, W.A. Wilde, the Wall Street Journal and others will be presented and discussed. The content is suitable for both B-to-B and B-to-C marketers.

The program is being marketed by What's Working NOW!, Conference Call University, DM2-DecisionMaker and select marketing partners who share in the event's revenues. For information on how you can become a What's Working NOW! partner contact Ernest Nicastro at enicastro(at) For complete details and information on how to register for the online training session please go to

"Alan Rosenspan is one of the top direct marketing professionals in North America," said Ernest Nicastro, principal with What's Working NOW. "But that's not just me talking. He and his teams have racked up over 100 awards for creativity and results, including 20 DMA Echo Awards. The man knows direct marketing -- and specifically direct mail marketing -- as well as anyone in the world, and better than most. Plus, I know from firsthand experience that he's a great speaker: knowledgeable, engaging, funny, unpretentious. We're honored to have him as a What's Working NOW instructor. Our attendees will get tremendous value from this program."

"The audience for this program is primarily skinflints, misers, penny-pinchers -- and the people who have to work with them," quipped Rosenspan. "Seriously, what everyone should know about shoestring marketing is this: Shoestring marketing isn't about cutting back on your marketing and it's not about cheapening your marketing. Shoestring marketing is about getting everything you can out of every marketing dollar you've got. That's what this training module focuses on, and I'm looking forward to presenting it for the What's Working NOW! audience."

About What's Working NOW
What's Working NOW is a training and development and event production company headquarter in Columbus, Ohio. What's Working NOW offers education and training and special events that connect marketers, executives and business owners with insight and expertise they can use to enhance their careers and grow their businesses. Through its marketing partners program the firm also enables qualified businesses and individuals to build customer goodwill and generate immediate revenues and qualified leads by co-promoting What's Working NOW! online and offline events.

For more information please contact:

Ernest Nicastro
What's Working NOW
Ph: 614.747.2256

About Conference Call University
Conference Call University provides education, training and motivation in the comfort of your home or office through the use of virtual learning technologies such as Teleseminars, Webinars, Podcasts, and more. Conference Call University helps you learn, earn, and succeed. More information is available at

About DM2-DecisionMaker
DM2-DecisionMaker® ( is direct marketing to decision makers. DM2 is a business-to-business marketing service provider and list manager that connects marketers with decision makers through ROI-based marketing services including multi-channel list rental, lead generation and qualification, event marketing services, expert research panels, and custom marketing programs.

Media Contact
Mary Miller, Sr. Marketing Manager

About Alan Rosenspan
Alan and his teams have won over 100 awards for creativity and results, including 20 DMA Echo Awards. His most recent Echo was a 2006 Bronze Echo for Scotts LawnService.

Alan has been a Creative Director for Ogilvy & Mather, Ogilvy & Mather Direct and Bronner Slosberg Humphrey (Now Digitas.)

He has given seminars for dozens of the world's top companies - including American Express, AIG, AT&T, Capital One, Fortis, Harley Davidson, IBM, Myers-Grace Department Stores, Navy Federal, Xerox and the Wall Street Journal.

He is the author of Confessions of a Control Freak published in 2002 and has written over 100 articles for direct marketing publications around the world. Most can be found on his website at


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