Digital Fuel Appoints Distinguished Executive to Lead North America Operations in Response to Hyper-Growth Demand

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Steven Bachert Joins from Billion-Dollar Software Leader PTC

We are at an exciting level in our business which requires the talent and energy of a proven leader like Steven. His documented, consistent success of leading and motivating sales teams at growth technology companies from early stages to maturity made him the clear choice to capitalize on the explosive growth we see in the demand for our solutions.

Digital Fuel®, the leader in customer-facing Business Service Management (BSM) software solutions, today announced that it has appointed Steven Bachert as Executive Vice President of North America Operations. Steven will oversee all sales, field marketing and consulting services and will drive expansion across a diverse, multi-industry customer base. The announcement underscores Digital Fuel's explosive momentum and hyper-growth over the past year and bolsters its team of world-class software industry leaders.

"Steven's new role at Digital Fuel reflects our banner year of intense growth and rapid addition of new business," said Yisrael Dancziger, President and CEO of Digital Fuel. "We are at an exciting level in our business which requires the talent and energy of a proven leader like Steven. His documented, consistent success of leading and motivating sales teams at growth technology companies from early stages to maturity made him the clear choice to capitalize on the explosive growth we see in the demand for our solutions."

Steven has nearly 20 years of successful and broad experience in the enterprise-wide, consultative sales of sophisticated software and service solutions. Previously, Steven was Sector Vice President of Sales at PTC, a billion-dollar leader of Product Lifecycle Management (PLM) software solutions. During his 5-year tenure at PTC, he was responsible for accelerating revenue growth by over 45% annually and was a leading Vice President for achievement of over-sales quota and customer satisfaction in the United States. Prior to PTC, Steven was Vice President of Sales at Hologix, Inc. where his strategic leadership contributed to the successful acquisition of Hologix by i2 Technologies. His results-oriented career includes senior sales leadership positions and at Solution 6/CMS Data Corporation, Thomson Financial/Primark and Lanier/Syntrex Technologies, Inc. Steven holds a BS degree from Northern Illinois University and an MBA from Loyola University of Chicago.

"I am very excited to join Digital Fuel and lead this team in surpassing the records set during 2007," said Steven. "The company's vision for SLA Management puts it in an excellent position to capitalize on the market's growth opportunities. I look forward to leading North America and expanding on our blue chip client list of satisfied customers."

To learn more about the company and its ServiceFlow BSM software solutions, visit the Digital Fuel website at http://www.DigitalFuel.com.

About Digital Fuel
Digital Fuel Technologies, Inc., is the leading provider of customer-facing Business Service Management (BSM) software for IT, Telecommunications, HR, F&A, and other service management applications. Founded in 2000, Digital Fuel has the largest BSM deployments in the world for SLA management, service catalog, and service financial management, with thousands of concurrent users, business services, SLAs, KPIs, metrics, cost formulas, and pricing rules. The company's ServiceFlow software manages billions in IT and other business services at companies and governments around the world such as Arqiva, Atos Origin, British Telecom, Capgemini, Computacenter, CSC, Cummins, Dell, General Electric, IBM, Nestle, O2, Procter & Gamble, Siemens, SITA, Telefonica, WiPro, Xansa and many others. Digital Fuel is headquartered in San Mateo, California, USA, with offices across North America and Europe. Learn more at http://www.DigitalFuel.com.

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