Patient Concepts Introduces CONSULT™ Medical Practice Marketing System

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The medical marketing experts at Patient Concepts today announced the introduction of CONSULT - a first-of-its-kind presentation and patient communications system designed to help retail medical clinics and doctor's offices maximize their marketing efforts.

http://www.patientconcepts.com October 24, 2007 - The medical marketing experts at Patient Concepts today announced the introduction of CONSULT - a first-of-its-kind presentation and patient communications system designed to help retail medical clinics and doctor's offices maximize their marketing efforts.

CONSULT's unique presentation function enables counselors to effectively compare and walk patients through various choices involving procedures, scheduling, costs, special pricing offers, financing, payment terms, and all the other pertinent information necessary to make an informed decision.

The system also generates patient follow-up and physician referral letters, phone scripts, and other marketing-related correspondence. It automatically tracks prospective patients from initial call thru post-surgery follow-up to ensure that every opportunity is pursued and the effort made to generate each inquiry isn't wasted. CONSULT was created specifically for elective medical specialties such as vision correction, plastic surgery, and cosmetic dentistry.

"While doctors in elective specialties tend to spend heavily on advertising, they often waste that investment by not giving prospective patients the information they need to make an informed decision," said Patient Concepts' President Yvonne Martin. "Elective medicine is becoming increasingly competitive, so we designed CONSULT to help doctors ensure that each marketing dollar is money well spent."

The CONSULT system employs many of the same proven presentation tools and techniques that have transformed the automotive finance and leasing sales process in recent years. It elevates a routine consultation for medical services into a highly organized, easy-to-understand presentation that can be customized for each patient.

A pilot version of CONSULT has already helped vision correction centers from coast to coast. One such practice is Dougherty Laser Vision, which operates three surgery centers in the greater Los Angeles area. Over a period of five months, CONSULT helped the practice improve its consultation close rate (defined as the rate of conversion from consult to surgery) by approximately 25 percent, according to Clint Garmin, Dougherty Laser Vision's refractive director.

Camarillo, California-based Patient Concepts provides integrated software and web-based systems that enable medical practices to improve how they communicate and market their services. More information is available at http://www.patientconcepts.com.

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Erik Deutsch

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